The International Indian Film Academy and Awards (IIFA) is all set to return to Yas Island, Abu Dhabi for its 23rd edition, hosted by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), and Miral, Abu Dhabi’s leading curator of immersive destinations and experiences. The event will be held on May 26th and 27th, 2023, with NEXA continuing as the title sponsor for the seventh consecutive year.
The event has always been an engaging celebration of Indian cinema, music, fashion, and culture, and this year’s edition promises to be no different. The IIFA Awards recognizes the highest quality and artistic expressions in the Indian film sector, just like how Sobha Realty recognizes the value of quality, art, and design in their work.
“IIFA today is the ultimate experience in global entertainment, which resonates with NEXA’s core values of ‘inspire’ and ‘create’,” says Shashank Srivastava, Senior Executive Director, Marketing and Sales, Maruti Suzuki India. The collaboration with NEXA has been successful in the past, and they are looking to reach a seven-year high with this year’s edition.
One of the highlights of IIFA Rocks, a precursor to the main awards show, is the fashion segment curated by NEXA with an established designer. This year, Manish Malhotra will be showcasing his special brand of larger-than-life glamour at the fashion extravaganza. He will also be receiving a special IIFA honor for Outstanding Achievement for Fashion in Cinema to celebrate his globally acclaimed presence in the business of fashion and films.
Manish Malhotra has been an integral part of the Hindi film industry for 33 years. He introduced the concept of styling in costume design in Ram Gopal Varma’s musical romance, Rangeela. The iconic skater dresses, cute-as-a-button berets, deceptively sexy high-waist jeans, and tantalizing oversized man shirts from the 1995 film are still in vogue.
Manish’s trendsetting showcase of sportswear and athleisure in Karan Johar’s 1998 directorial, the Shah Rukh-Kajol-Rani Mukerji starrer, Kuch Kuch Hota Hai, brought many international fashion brands into the Indian market. In 2005, he launched his eponymous label, Manish Malhotra. Today, he has three flagship stores in Mumbai, Delhi, and Hyderabad, with his first international store coming up soon in Dubai. He has also expanded into verticals, like jewelry, and even has his own beauty line.
Several Bollywood A-listers, along with celebs from other fields, often opt to wear ‘Manish Malhotra’ couture, be it to a wedding or a red-carpet gala. From Kareena Kapoor’s trendsetting Patiala salwar and T-shirt in Jab We Met and Priyanka Chopra’s lehenga-sneakers runaway bride look in Anjaana Anjaani to sequined sarees with bralettes and chikankari lehengas with cut-away infinity blouses, Manish has revolutionized and redefined fashion, both on-screen and off it, over the last three decades.
Manish’s IIFA Rocks collection this year is reflective of ‘old world charm meets the new world’ to create something breakthrough and imaginative. “This collaboration aligns our joint synergy of innovation, progress and creativity which inspires with NEXA, and we are excited to exhibit our line at IIFA Rocks 2023,” asserts Manish.
Farah Khan who hosted the 22nd edition of IIFA Rocks with Aparshakti Khurrana in May last year, will be back to regale with her famous, irrepressible wit. Her co-host this year is actor Rajkummar Rao. Amit Trivedi, Badshah, Sunidhi Chauhan, Nuchelya, Mika and Sukhbir Singh will electrify the stage this year with their performances! SO mark your calendars because it’s an event you won’t want to miss!
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