Highlander and Tokyo Talkies Now Debut in UAE with Bold Fashion Expansion!
Fashion lovers in the UAE now have new trends to celebrate. Highlander and Tokyo Talkies, two high-energy Indian youth fashion labels, have officially launched three flagship stores across Dubai and Sharjah. Founded in 2015 and powered by Brand Studio Lifestyle, these brands bring runway-inspired looks to everyday wardrobes, now retailing at Sahara Centre, Mega Mall, […]
Oman’s Cool-Weather Secret Is Now the GCC’s Summer Power Move!
Think summer in the Gulf and the mind jumps to heatwaves and indoor A/C marathons. Oman, however, is flipping the script. With two radically different yet equally captivating destinations, Al Jabal Al Akhdar in the north and Dhofar in the south, the Sultanate offers a summer experience grounded in cool temperatures, rich culture, and high-altitude […]
Apparel Group Now Launches Barbour’s First Two Stores in Dubai!
It’s official: the British are coming — but instead of tea and crumpets, they’re bringing waxed jackets and countryside chic. Barbour, the iconic heritage label that has been weatherproofing royalty, rockstars, and rugged ramblers since 1894, just touched down in Dubai. And honestly? The desert’s never looked more dapper. Thanks to fashion powerhouse Apparel Group, […]
Apparel Group Now Launches UAE’s First Forever New Store!
Dubai just got a fresh injection of elegance—and no, we’re not talking about another influencer’s soft launch. Forever New, the cult-favorite womenswear brand that practically invented “floaty chic,” has landed its first-ever UAE store at Dubai Hills Mall, thanks to its glam squad collab with regional fashion juggernaut, Apparel Group. This isn’t just a store […]
MLB’s Big League Fashion Now Hits Dubai!
Hold onto your caps, Dubai—there’s a new MVP in town, and it’s not here to play catch. It’s here to steal hearts, serve fits, and rewrite the playbook on streetwear. The legendary MLB (nope, not just about baseball anymore) has officially landed in the UAE, thanks to the style-savvy powerhouses at Apparel Group. And let’s […]
Max Fashion Now Makes a Grand Debut at Lakmé Fashion Week with Kalki Koechlin Owning the Runway!
The 25th edition of Lakmé Fashion Week x FDCI witnessed a moment that redefined high-street fashion in India—Max Fashion’s grand debut, led by the effortlessly bold and charismatic Kalki Koechlin. This wasn’t just a collection launch; it was a movement. From the electrifying beats of #IYKYDK to the jaw-dropping showcase of Sicilian Summer and Amalfi […]
Apparel Group’s Great Online Sale Now Returns: A Digital Shopping Extravaganza Just in Time for Eid!
Eid is a time for celebration, self-care, and new beginnings. Whether it’s finding the perfect outfit for gatherings, refreshing your footwear collection, or indulging in luxury beauty essentials, this year’s Great Online Sale has something for everyone. From international fashion giants like Tommy Hilfiger and Steve Madden to everyday favorites like R&B and Aldo, the […]
ASICS Now Unveils the 2025 NAGINO™ Collection!
For women who demand flexibility, this jacket is a game-changer. Featuring ACTIBREEZE™ technology, it ensures superior breathability while allowing adjustable sleeve lengths for varying weather conditions. Its compact, packable design makes it easy to carry, whether you’re heading to the gym or traveling light. No more compromises between style and support. Designed with a sleek […]
Moá Mae Now Unveils The Lankester Collection!
Equestrian fashion is experiencing a transformative moment, and Moá Mae is at the forefront of this evolution with the launch of The Lankester Collection. A fusion of high-performance design and understated luxury, this six-piece dressage collection is a collaboration between Moá Mae and UAE team dressage rider Natalie Lankester, wife of H.E. Sheikh Rashid bin […]
New Balance Ramadan 2025 Collection: Where Style Meets Spirituality
Ramadan is more than just a season—it’s a rhythm of reflection, togetherness, and transformation. And this year, New Balance steps into the spirit of the holy month with a collection that seamlessly blends comfort, style, and purpose. The Ramadan 2025 Collection isn’t just about fashion—it’s about honoring a lifestyle that balances movement, mindfulness, and modern […]
Shop, Earn, and Win Big with Club Apparel’s DSF 30th Anniversary Offer!
The Dubai Shopping Festival (DSF) just got even more rewarding! As part of its monumental 30th anniversary celebrations, Apparel Group’s loyalty program, Club Apparel, is pulling out all the stops to ensure that every shopping spree becomes a memorable experience. Running from January 3rd to 5th, 2025, Club Apparel members are in for a treat, […]
Apparel Group and Crocs Now Mark 100 Stores in GCC: A Journey of Comfort and Innovation
Apparel Group has just announced a major milestone with the opening of its 100th Crocs store in the Gulf Cooperation Council (GCC) region. This landmark achievement underscores the brand’s rapid expansion across the Middle East, reflecting a steadfast commitment to delivering comfort, style, and convenience to its loyal customers across six GCC countries: the UAE, […]
R&B Expands Its Fashion Reach in UAE with Two New Stores!
R&B, Apparel Group’s dynamic lifestyle fashion brand, continues to make waves in the UAE with the upcoming launch of two new stores at Burjuman Mall in Dubai and Mazyad Mall in Abu Dhabi, scheduled for October 2024. This expansion reflects R&B’s ambitious plan to reach 250 locations by the end of 2025, further solidifying its […]
La Vie en Rose Blooms in Dubai: A New Shopping Destination at Dubai Mall
In a vibrant celebration of comfort, style, and sophistication, La Vie en Rose has officially opened its flagship store in Dubai Mall, marking an exciting milestone for the renowned Canadian lingerie, sleepwear, and swimwear brand. Known for its commitment to quality and fashionable offerings, La Vie en Rose is ready to captivate Dubai’s fashion-savvy shoppers […]
Apparel Group Now Gears Up for Back-to-School Season with Exciting Collections from Top Brands!
As the summer winds down and the school year approaches, Apparel Group is stepping up to ensure students are fully prepared with a wide array of school essentials from some of the most celebrated brands. From trendy rucksacks to stylish uniforms, the collections are designed to provide everything your child needs to head back to […]
Apparel Group Now Launches Exciting ‘Summer-Time’ Campaign 2024 Featuring More than 36 of Their Brands
Get ready to dive into the season’s ultimate fashion experience as Apparel Group unveils its highly anticipated ‘Summer-Time’ Campaign 2024. This campaign, a stunning blend of fashion and lifestyle, showcases collections from over 36 distinguished brands, all set against the luxurious backdrop of Anantara The Palm Resort. In a unique collaboration, Apparel Group has partnered […]
Pilolo Makes a Playful Splash in the UAE!
In a world where children’s fashion is evolving rapidly, Pilolo emerges as a beacon of innovation and sustainability, revolutionizing the way kids dress. With the launch of its online store in the UAE, Pilolo brings forth a diverse range of fashionable and affordable kids’ apparel, setting a new standard in the industry. Pilolo’s debut at […]
Apparel Group Brand TOMS Now Launches A Sustainability Campaign!
Attention all the eco-conscious consumers! This April, TOMS, the iconic brand known for its social impact mission, is diving deeper into sustainability efforts here in the UAE. By making a purchase at TOMS this month, you’ll directly contribute to planting trees – a significant step towards a greener future. TOMS has partnered with The Storey […]
New ASICS Store Opens in Dubai Mall Now Welcomes Athletes to the Region
Dubai’s sports enthusiasts have a new haven. Apparel Group, the region’s leading retailer, has officially opened the first ASICS store in the UAE at the iconic Dubai Mall. This flagship store signifies a significant milestone for both companies, marking the sixth ASICS outlet in the GCC region and boasting an impressive 146 sqm space. The […]