Dubai just got a fresh injection of elegance—and no, we’re not talking about another influencer’s soft launch. Forever New, the cult-favorite womenswear brand that practically invented “floaty chic,” has landed…
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Hold onto your caps, Dubai—there’s a new MVP in town, and it’s not here to play catch. It’s here to steal hearts, serve fits, and rewrite the playbook on streetwear….
The 25th edition of Lakmé Fashion Week x FDCI witnessed a moment that redefined high-street fashion in India—Max Fashion’s grand debut, led by the effortlessly bold and charismatic Kalki Koechlin….
Eid is a time for celebration, self-care, and new beginnings. Whether it’s finding the perfect outfit for gatherings, refreshing your footwear collection, or indulging in luxury beauty essentials, this year’s…
For women who demand flexibility, this jacket is a game-changer. Featuring ACTIBREEZE™ technology, it ensures superior breathability while allowing adjustable sleeve lengths for varying weather conditions. Its compact, packable design…
Equestrian fashion is experiencing a transformative moment, and Moá Mae is at the forefront of this evolution with the launch of The Lankester Collection. A fusion of high-performance design and…
Ramadan is more than just a season—it’s a rhythm of reflection, togetherness, and transformation. And this year, New Balance steps into the spirit of the holy month with a collection…
The Dubai Shopping Festival (DSF) just got even more rewarding! As part of its monumental 30th anniversary celebrations, Apparel Group’s loyalty program, Club Apparel, is pulling out all the stops…
Apparel Group has just announced a major milestone with the opening of its 100th Crocs store in the Gulf Cooperation Council (GCC) region. This landmark achievement underscores the brand’s rapid…
R&B, Apparel Group’s dynamic lifestyle fashion brand, continues to make waves in the UAE with the upcoming launch of two new stores at Burjuman Mall in Dubai and Mazyad Mall…