Apparel Group Now Launches Barbour’s First Two Stores in Dubai!
It’s official: the British are coming — but instead of tea and crumpets, they’re bringing waxed jackets and countryside chic. Barbour, the iconic heritage label that has been weatherproofing royalty, rockstars, and rugged ramblers since 1894, just touched down in Dubai. And honestly? The desert’s never looked more dapper. Thanks to fashion powerhouse Apparel Group, […]
Apparel Group Now Launches UAE’s First Forever New Store!
Dubai just got a fresh injection of elegance—and no, we’re not talking about another influencer’s soft launch. Forever New, the cult-favorite womenswear brand that practically invented “floaty chic,” has landed its first-ever UAE store at Dubai Hills Mall, thanks to its glam squad collab with regional fashion juggernaut, Apparel Group. This isn’t just a store […]
MLB’s Big League Fashion Now Hits Dubai!
Hold onto your caps, Dubai—there’s a new MVP in town, and it’s not here to play catch. It’s here to steal hearts, serve fits, and rewrite the playbook on streetwear. The legendary MLB (nope, not just about baseball anymore) has officially landed in the UAE, thanks to the style-savvy powerhouses at Apparel Group. And let’s […]
Max Fashion Now Makes a Grand Debut at Lakmé Fashion Week with Kalki Koechlin Owning the Runway!
The 25th edition of Lakmé Fashion Week x FDCI witnessed a moment that redefined high-street fashion in India—Max Fashion’s grand debut, led by the effortlessly bold and charismatic Kalki Koechlin. This wasn’t just a collection launch; it was a movement. From the electrifying beats of #IYKYDK to the jaw-dropping showcase of Sicilian Summer and Amalfi […]
Apparel Group’s Great Online Sale Now Returns: A Digital Shopping Extravaganza Just in Time for Eid!
Eid is a time for celebration, self-care, and new beginnings. Whether it’s finding the perfect outfit for gatherings, refreshing your footwear collection, or indulging in luxury beauty essentials, this year’s Great Online Sale has something for everyone. From international fashion giants like Tommy Hilfiger and Steve Madden to everyday favorites like R&B and Aldo, the […]
ASICS Now Unveils the 2025 NAGINO™ Collection!
For women who demand flexibility, this jacket is a game-changer. Featuring ACTIBREEZE™ technology, it ensures superior breathability while allowing adjustable sleeve lengths for varying weather conditions. Its compact, packable design makes it easy to carry, whether you’re heading to the gym or traveling light. No more compromises between style and support. Designed with a sleek […]
Moá Mae Now Unveils The Lankester Collection!
Equestrian fashion is experiencing a transformative moment, and Moá Mae is at the forefront of this evolution with the launch of The Lankester Collection. A fusion of high-performance design and understated luxury, this six-piece dressage collection is a collaboration between Moá Mae and UAE team dressage rider Natalie Lankester, wife of H.E. Sheikh Rashid bin […]
New Balance Ramadan 2025 Collection: Where Style Meets Spirituality
Ramadan is more than just a season—it’s a rhythm of reflection, togetherness, and transformation. And this year, New Balance steps into the spirit of the holy month with a collection that seamlessly blends comfort, style, and purpose. The Ramadan 2025 Collection isn’t just about fashion—it’s about honoring a lifestyle that balances movement, mindfulness, and modern […]
Shop, Earn, and Win Big with Club Apparel’s DSF 30th Anniversary Offer!
The Dubai Shopping Festival (DSF) just got even more rewarding! As part of its monumental 30th anniversary celebrations, Apparel Group’s loyalty program, Club Apparel, is pulling out all the stops to ensure that every shopping spree becomes a memorable experience. Running from January 3rd to 5th, 2025, Club Apparel members are in for a treat, […]
Apparel Group and Crocs Now Mark 100 Stores in GCC: A Journey of Comfort and Innovation
Apparel Group has just announced a major milestone with the opening of its 100th Crocs store in the Gulf Cooperation Council (GCC) region. This landmark achievement underscores the brand’s rapid expansion across the Middle East, reflecting a steadfast commitment to delivering comfort, style, and convenience to its loyal customers across six GCC countries: the UAE, […]