MULU Reborn Now Dresses the Whole Family!

This September, MULU unveils Reborn, a family lifestyle collection that expands the brand from its plus-size beginnings to clothing for every generation. Founder Kanessa Muluneh channels her experience as a mother into practical design, offering sizes from baby to 5XL and premium fabrics meant to move with busy family life. Timed for back-to-school season, Reborn […]

HEYDUDE Now Steps into Abu Dhabi with Reem Mall Launch!

The Gulf has a new name in casual footwear, and it is one that fans around the world already know well. HEYDUDE, the comfort-first brand that has built a global following, has officially opened its very first store in the region at Reem Mall, Abu Dhabi. Spanning 135 square meters, the new location marks the […]

ECCO’s Back-to-School Shoes Now Score Top Marks for Comfort!

School mornings are chaos, but ECCO just made one decision easier. The Danish brand’s new Back-to-School collection lands with a clear promise: kids’ shoes that look sharp, feel amazing, and survive the school day (and the playground) without missing a step. Packed with thoughtful features and ECCO’s signature comfort tech, these are more than just […]

Summer Plates Now Just Got a Whole Lot Tastier at Reform!

There’s a new breeze blowing through Reform Social & Grill, and it smells like summer on a plate. The iconic British gastropub has rolled out a fresh, flavor-forward summer menu, where old-school comfort collides with bright, seasonal produce. Think sun-ripened tarts, crisp salads with a tangy twist, and hearty mains with a little holiday glow. […]

The Sunday Roast Now Returns to The Stables!

There’s something sacred about a good Sunday roast, and The Stables is bringing it back just the way Dubai likes it, flavourful, fuss-free, and stacked with all the classics. From slow-roasted meats to golden Yorkshire puds and the comforting hum of a pub packed with good cheer, this weekly ritual is a taste of home […]

Marco Pierre White Now Partners with Meals On Me!

Marco Pierre White, the titan of modern gastronomy, is now plating up a slice of fine dining right in your home, thanks to his latest collaboration with UAE-based meal plan pioneer, Meals On Me. This exclusive partnership brings a new gourmet menu of British and Italian comfort food to your doorstep, offering next-day delivery across […]

Bentley’s Candy Pink Bentayga Now Redefines Personal Luxury!

When your dream car doesn’t exist in the mainstream palette, Bentley’s Mulliner division steps in. That’s exactly what happened when a discerning client asked for a Bentayga in a custom Candy Pink. The result? A bold yet refined Bentayga EWB Azure that turns heads while reflecting the unmatched luxury and craftsmanship only Bentley can deliver. […]

Priority Pass Now Elevates Summer Travel Comfort for UAE Travellers!

Let’s be real—airport chaos isn’t cute. Between sprinting to gates and scouting for a free charging point like it’s a competitive sport, modern travel isn’t always the champagne lifestyle Instagram promised us. But this summer, Priority Pass is flipping the script. No more pre-flight drama. Just plush lounges, spa vibes, and the kind of quiet […]

Burger Royalty Just Dropped: Izu Burger Now Reigns at Time Out Market Dubai!

the burger game in Dubai just got a serious glow-up. Time Out Market Dubai—already the city’s buzziest food playground—just dropped a new culinary bombshell, and it’s flipping expectations one buttery bun at a time. Say hello to Izu Burger, the saucy new kid curated by none other than Chef Izu Ani, the man whose culinary […]

SelfDrive Mobility Now Expands into Luxury Chauffeur-Driven Services!

Buckle up, high-flyers—there’s a new player in town and it’s not just flexing horsepower, it’s flexing full-blown mobility swagger. Meet OTO—SelfDrive Mobility’s shiny new luxury chauffeur-driven service that’s revving up across the UAE, Qatar, and Bahrain. Think: next-gen tech, ultra-slick rides, and pro chauffeurs who show up so sharply on time, they might just beat […]

Best Eid Staycation Deals of 2025: Now Relax, Recharge & Celebrate in Style!

Eid is the perfect time to unwind, celebrate, and create unforgettable memories with loved ones. Whether you’re looking for a luxurious beachside retreat, a serene desert escape, or a vibrant city stay, the best Eid staycations offer the perfect blend of relaxation and festivity. From indulgent dining experiences to exclusive holiday packages, these handpicked destinations […]

ASICS Now Unveils the 2025 NAGINO™ Collection!

For women who demand flexibility, this jacket is a game-changer. Featuring ACTIBREEZE™ technology, it ensures superior breathability while allowing adjustable sleeve lengths for varying weather conditions. Its compact, packable design makes it easy to carry, whether you’re heading to the gym or traveling light. No more compromises between style and support. Designed with a sleek […]

ECCO’s Ramadan Collection: Where Elegance Now Meets Effortless Comfort

Ramadan is a time of reflection, togetherness, and embracing traditions with grace. This year, ECCO unveils a collection that seamlessly blends timeless craftsmanship with contemporary style, ensuring every step you take is wrapped in comfort and elegance. Whether you’re attending Iftar gatherings, enjoying Suhoor under the stars, or simply stepping out for a moment of […]

Heveya’s Luxury Sleep Experience Now Arrives in Abu Dhabi!

The secret to a perfect night’s sleep is no longer a dream—it’s here in Abu Dhabi. Heveya, the region’s leading name in organic and sustainable bedding, has officially launched its highly anticipated pop-up at Marina Mall Abu Dhabi. Since March 1st, shoppers have been immersing themselves in the brand’s luxurious, nature-inspired sleep solutions, redefining rest […]

RoyalJet Soars Higher with the ACJ320neo: Redefining Luxury in the Skies

When it comes to luxury air travel, RoyalJet has always been a name synonymous with excellence. Now, the Abu Dhabi-based premium private aviation operator is taking its services to new heights with the acquisition of three ACJ320neo aircraft. This bold move not only marks RoyalJet as a new Airbus customer but also solidifies its position as a leader in the […]

New Balance Ramadan 2025 Collection: Where Style Meets Spirituality

Ramadan is more than just a season—it’s a rhythm of reflection, togetherness, and transformation. And this year, New Balance steps into the spirit of the holy month with a collection that seamlessly blends comfort, style, and purpose. The Ramadan 2025 Collection isn’t just about fashion—it’s about honoring a lifestyle that balances movement, mindfulness, and modern […]

MG Motor Unveils the All-New MG5 in the Middle East: Style, Comfort, and Value Redefined

When it comes to merging bold design, cutting-edge technology, and exceptional affordability, MG Motor’s latest offering, the new MG5, is a game-changer. Launched at the Jeddah International Motor Show and now officially available across the Middle East, this sleek compact sedan sets the stage for a new driving experience tailored to the region’s diverse customers. […]

Discover Soulful Dining at The Big Chill Café in Dubai Hills Mall!

The Big Chill Café has landed in Dubai Hills Mall, bringing its unique charm, signature comfort food, and vintage-inspired ambiance to the UAE. Known for its legacy of delectable, homemade dishes since its founding 24 years ago, this renowned spot has finally made its UAE debut. With a warm, rustic setting complete with brick walls […]

Apparel Group and Crocs Now Mark 100 Stores in GCC: A Journey of Comfort and Innovation

Apparel Group has just announced a major milestone with the opening of its 100th Crocs store in the Gulf Cooperation Council (GCC) region. This landmark achievement underscores the brand’s rapid expansion across the Middle East, reflecting a steadfast commitment to delivering comfort, style, and convenience to its loyal customers across six GCC countries: the UAE, […]

Savor the Season with Wagamama’s Hearty Korean Hotpot and New Fall Menu!

As the cool breeze of fall sets in across Dubai, Wagamama has just the answer to your seasonal cravings with its new fall menu, headlined by the indulgent Korean Hotpot. This comforting dish, brimming with bold flavors, takes inspiration from Korea’s street food culture, promising to warm your soul with every spoonful. Whether you’re dining […]

La Vie en Rose Blooms in Dubai: A New Shopping Destination at Dubai Mall

In a vibrant celebration of comfort, style, and sophistication, La Vie en Rose has officially opened its flagship store in Dubai Mall, marking an exciting milestone for the renowned Canadian lingerie, sleepwear, and swimwear brand. Known for its commitment to quality and fashionable offerings, La Vie en Rose is ready to captivate Dubai’s fashion-savvy shoppers […]

Discover Sennheiser’s ACCENTUM True Wireless: The Ultimate Audio Companion

In the fast-paced world of audio technology, Sennheiser has once again raised the bar with the launch of its ACCENTUM True Wireless earbuds. Available in the Middle East since May 21, these earbuds are designed for those who seek a perfect blend of exceptional sound quality, innovative features, and unmatched comfort. Whether you’re commuting, working […]

Now Unveiling Max Fashion’s Autumn Denim Collection!

As the leaves turn and temperatures drop, fashion enthusiasts in the UAE can rejoice! Max Fashion, the region’s go-to value fashion brand, has just launched its highly anticipated Autumn Denim Collection. This collection isn’t just about style; it’s a celebration of comfort, versatility, and sustainability, designed to resonate with modern shoppers who seek quality without […]

Geely Now Blends Innovation, Comfort, And Style In All-New Preface For The UAE!

In an exciting development for automotive enthusiasts, AGMC, the official distributor of Geely vehicles in the UAE, has launched the all-new Geely Preface. This innovative model redefines the compact family sedan segment, blending stunning design, advanced technology, and unparalleled comfort. The exterior of the Geely Preface is a testament to Geely’s futuristic design philosophy. The […]

Embark on the Ultimate Adventure with the New BMW R 1300 GS Adventure

Gear up for an extraordinary journey with the all-new BMW R 1300 GS Adventure, an unparalleled blend of engineering prowess, innovative design, and rugged endurance. This marvel of motorcycle craftsmanship is here to set new benchmarks in the world of adventure touring, offering unparalleled comfort, precision handling, and exceptional suspension capabilities. The BMW R 1300 […]

Transform Your Home into a Stylish Retreat with Live Linen’s New Bed Linen Collection

Live Linen, a brand renowned for its high-quality linen apparel and homeware, is set to elevate the everyday living experience with its latest bed linen collection. Offering a range of meticulously crafted bed sheets, duvet cover sets, and hand-quilted quilts, this new collection redefines comfort and style. Live Linen’s curated collection embodies the brand’s commitment […]

Get Beach Ready Now with Apparel Group brand Dune London

As the sun kisses the horizon and the temperatures rise, your wardrobe should evolve to embrace the season’s warmth. Whether you’re jet-setting to exotic destinations or basking in the urban heat, Dune London’s latest sandal collection is here to ensure you step into summer in style. Dune London, a brand synonymous with timeless elegance and […]

Discover the Ultimate Running Experience with Enhanced Comfort and Stability

In the ever-evolving world of running gear, ASICS continues to set the bar higher with the launch of the GEL-KAYANO™ 31 running shoe. This latest addition to the iconic GEL-KAYANO™ series, introduced on June 3, 2024, in Dubai, UAE, promises to deliver the renowned adaptive stability runners have come to expect, now paired with advanced […]

Now Discover the Best Eid Al Adha Staycation Spots for Ultimate Relaxation!

As Eid Al Adha draws near, it’s the perfect time to plan a staycation that combines relaxation and celebration. This year’s Eid Al Adha Staycation Roundup offers an enticing selection of luxurious retreats and serene getaways that promise to make your holiday unforgettable. From beachfront resorts to urban oases, these destinations provide the perfect backdrop […]

Bentley Emirates Unveils UAE-Inspired New Bentayga EWB Mulliner Showcase!

Al Habtoor Motors, the official UAE dealer for Bentley, along with Bentley Motors, has launched an enthralling new campaign spotlighting the Bentayga EWB Mulliner, the world’s most luxurious SUV. Through a trio of captivating videos, Bentley Emirates reveals the unparalleled comfort, extraordinary performance, and exquisite luxury of the Bentayga EWB Mulliner against the stunning and […]

VOX Cinemas Unveils New Premium THEATRE Following Complete Transformation!

Lights, camera, luxury! Get ready for a whole new level of movie magic at VOX Cinemas. They’ve just unveiled the stunning transformation of their THEATRE at Mall of the Emirates, and it’s an experience fit for the silver screen itself. Relax in plush, reclining seats with ample legroom, complete with personal lighting, wireless charging, and […]

Abercrombie & Fitch Now Speaks Arabic with Exclusive Middle East Collection

Abercrombie & Fitch is making a bold statement in the Middle East with the launch of an exclusive collection featuring its iconic logo adapted into Arabic for the very first time. Available in all 12 Middle Eastern stores, the move highlights the brand’s dedication to creating collections that resonate with regional customers. The collection, designed […]

Toyota Innova Hycross, Now A Symphony of Innovation and Style

In the ever-evolving landscape of hybrid vehicles, Toyota introduces the Innova Hycross, a perfect amalgamation of fuel efficiency, comfort, and stylish design. Let’s dive into the compelling features that make this hybrid crossover stand out. Fuel efficiency takes center stage with the Innova Hycross offering two compelling powertrain options. The 2.0-liter NA Petrol Engine, coupled […]

Embracing Comfort and Style Now with Chantelle’s SoftStretch AW23 Collection

As the seasons shift, so does our desire for both comfort and style. French lingerie aficionados, Chantelle, have once again redefined the essence of luxurious innerwear with their latest addition to the SoftStretch collection for AW23. Introducing a palette that speaks of elegance and innovation, Chantelle unveils three enchanting shades—Tannin, Oriental Green, and Coffee Latte—ushering […]