In a city where fast-paced lifestyles often overshadow health priorities, Fit4It emerges as a beacon of tailored wellness. Spearheaded by former boxing champion and seasoned coach Mena Adel, this revolutionary…
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As 2025 unfolds, it’s time to bid goodbye to ordinary resolutions and embrace a true transformation. Enter The Six Pack Revolution, a globally celebrated fitness program that promises to redefine…
Dubai’s wellness scene just got a glow-up! Matcha Club, a favorite among fitness enthusiasts and social butterflies, has introduced a brand-new reformer Pilates studio in the heart of Al Quoz….
House of Pops, the UAE’s trailblazing purveyor of natural frozen treats, has partnered with Emirates Bustanica to redefine indulgence with sustainability. Their Vitality Collection and Blooming Collection mark a remarkable…
The Middle East just welcomed a game-changer in wellness and hydration—CANCRO, the revolutionary deuterium-depleted water (DDW), made its debut as the official water partner for Sole DXB 2024. This partnership,…
In a world where health and technology intersect seamlessly, Jacky’s Retail is redefining wellness with its latest exclusive: a bundle featuring the Samsung Galaxy Watch 5 Pro (Silver) and the…
WHOOP, the performance-driven wearable brand, is taking Dubai by storm with a lineup of inspiring fitness events, bringing together enthusiasts, influencers, and community leaders in a celebration of health and…
The Dubai Fitness Challenge (DFC) is an annual citywide initiative that turns Dubai into a hub of health and wellness for 30 days, inviting residents and visitors to embrace an…
As part of the Dubai Fitness Challenge, WHOOP has partnered with some of the city’s leading fitness influencers and clubs to deliver a series of high-energy, empowering events at Kite…
In a groundbreaking launch for non-alcoholic beverages, Drink Dry has introduced Guinness 0.0 to the UAE market, bringing the bold, signature taste of Guinness to those seeking an alcohol-free alternative….