COVEBEACH, Dubai’s iconic beach club brand, is set to unveil its latest venture, SIERRA by COVEBEACH, on July 26th. This stunning addition, located at La Vie on JBR, promises to…
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This summer, The Beach, JBR is your ultimate dessert destination, offering a mouth-watering selection of sweet treats and rewarding deals across more than 30 restaurants. From traditional favorites to innovative…
As the sun dips below the horizon, The Beach at JBR transforms into a haven of relaxation and indulgence with its latest offering, Sunset Savings. This exceptional experience combines stunning…
Pepsi unveiled its first major visual identity change in 14 years on March 1, 2024, with a dazzling display at Ain Dubai, the world’s tallest observation wheel. This global launch…