In a groundbreaking collaboration merging literature with the dynamic world of short-form content, TikTok proudly announces its partnership with the Emirates Airline Festival of Literature (Emirates LitFest) to unveil the #BookTok Challenge. This initiative aims to unleash the creative prowess of passionate readers, authors, storytellers, and educators in the MENA region. With an impressive 209.3 billion views worldwide, #BookTok has…
