Australian Red Meat Now Gains Premium Ground Across MENA!

Premium dining trends across the Middle East and North Africa are reshaping how red meat is sourced, valued, and consumed. In 2025, Australian red meat and livestock exports to the MENA region reached a record A$2.2 billion, signalling a decisive shift toward quality-led consumption and reinforcing Australia’s position as a trusted supplier to one of […]

Oodles of Doodles: Hydration Now Gets a Creative Twist!

Everyday hydration is about to become a moment of pure creativity. Oodles of Doodles, the playful flavored water brand conceptualized by three inventive youngsters, is launching in the MENA region in December 2025. This launch is a brilliant response to the demand for products that are both healthy and engaging. By transforming every can into […]

Now Unlocking the Future of Gaming: Highlights from DEF GameExpo Summit 2025

If you missed it, GameExpo Summit 2025 was the place to be this May. Held on 7-8 May in Dubai, this summit delivered everything from groundbreaking innovations to game-changing investment opportunities. Whether you were a developer, publisher, or investor, this event was a prime opportunity to level up in MENA’s rapidly growing gaming scene. GameExpo […]

Celebrating 15 Years of Impact – Goumbook Now Marks Sustainability Milestone!

Sustainability isn’t just a buzzword for Goumbook—it’s the driving force behind a movement that’s been shaking up the MENA region for 15 years. Founded in 2009 by Tatiana Antonelli Abella, this UAE-based social enterprise has become the go-to platform for positive environmental and social change, shifting the focus from talk to transformative action. When Goumbook […]

EVIS 2024: Now Shaping the Future of Electric Mobility in the MENA Region

The Electric Vehicle Innovation Summit (EVIS) 2024 concluded its highly anticipated third edition at the Abu Dhabi National Exhibition Centre (ADNEC) on May 22. Spanning from May 20-22, the event attracted thousands of visitors and featured over 150 global exhibitors, solidifying its position as a pivotal event in the electric vehicle industry. EVIS 2024 provided […]