Playa Pacha at FIVE LUXE Is the Summer’s Ultimate Plot Twist!
If your summer has been stuck in neutral, Playa Pacha at FIVE LUXE is here to slam the accelerator. Welcome to The Cherriest Summer — a weekly, Ibiza-style pool party that’s rewriting Dubai’s weekend script. This isn’t your typical dip-and-dash scene. It’s curated chaos, soaked in luxury, and dialed up to full send. Every Friday […]
Nine Cars, One Summer, Zero Excuses to Miss Out – Dubai’s DSS Is Now Putting the Pedal to the Metal!
Ready, set, swipe. Because this summer, your shopping bags might just come with a set of keys. Dubai’s turning up the heat, not just on the thermometer but on your summer shopping stakes. Enter Shop, Win & Drive, the glitzy, high-stakes promo that’s basically a mash-up of retail therapy and reality TV, minus the drama […]
Welcome to the Greatest Summer Blockbuster Dubai’s Ever Thrown (And It’s Not in Theatres)!
Let’s get one thing straight: Dubai Summer Surprises 2025 isn’t just another citywide festival. It’s a 66-day sensory overload disguised as a retail and entertainment extravaganza. Think of it as if Coachella, Black Friday, a Michelin Guide, and a wellness retreat all merged into one, wore sunglasses, and strutted down Sheikh Zayed Road. Back for […]
Bla Bla & The Pavilion: Where Dubai’s Summer Now Turns Into a Full-On Social Sport!
If your summer calendar is feeling a little too empty between brunch and bedtime, you’re clearly missing the memo. Let’s change that. Two of JBR’s most happening spots, Bla Bla and The Pavilion at The Beach, are setting the tone for a full season of daytime bites, poolside cocktails, DJ nights, and late-night fun worth […]
Alba’s Kakigori Now Just Gave Summer a Glow-Up!
Dubai, we need to talk about the weather. It’s rude. The kind of heat that has you questioning your life choices by 11 AM. But before you Google “how to move to Iceland,” meet the chillest dessert drop of the season—Alba Restaurant’s brand-new Kakigori, and not just any Kakigori… the largest one in the UAE. […]
Dave’s Hot Chicken Rolls Out New Slusher Flavors to Refresh the Summer Heat!
Let’s be honest, Dubai heat doesn’t play around. But this summer, neither does Dave’s Hot Chicken. The LA-born, Nashville-style chicken brand just dropped a frosty power move with four vibrant slusher flavors that are basically summer in a cup. Forget fire and ice. Dave’s is serving fire with ice, and we’re here for it. Say […]
TOTÓ Dubai’s Summer Menu is a Love Letter to Coastal Italy!
If summer had a passport, it would be stamped Italy in tomato-red ink, and TOTÓ Dubai just made sure your next culinary escape doesn’t require boarding a plane. This season, the city’s beloved home of refined Italian soul food is turning up the temperature (and taste buds) with a new lineup of summer dishes that […]
Apparel Group Now Launches Barbour’s First Two Stores in Dubai!
It’s official: the British are coming — but instead of tea and crumpets, they’re bringing waxed jackets and countryside chic. Barbour, the iconic heritage label that has been weatherproofing royalty, rockstars, and rugged ramblers since 1894, just touched down in Dubai. And honestly? The desert’s never looked more dapper. Thanks to fashion powerhouse Apparel Group, […]
FIVE LUXE Is the New Gold Standard for Summer Playgrounds!
If Beyoncé had a beachfront mansion, hosted a party that never ended, and casually added a sushi bar, DJ booth, and spa with ice therapy—yeah, that would be FIVE LUXE. Welcome to Dubai’s most glam address at JBR, where luxury isn’t just a lifestyle, it’s practically a contact sport. And let’s be real: “just chilling […]
G-SHOCK Launches GA-V01 in the UAE — A Bold New Era for Watch Design!
If time had a fashion week, G-SHOCK’s GA-V01 would be closing the show—and honestly, stealing it. Say hello to the newest wristwear disruptor, born from G-SHOCK’s iconic DNA but reimagined for the streetwear-savvy, tech-loving minimalist of today. Spoiler alert: it’s not your dad’s chunky digital watch anymore. The GA-V01 is more than a timepiece—it’s a […]
Apparel Group Now Celebrates the Grand Reopening of ALDO’s New Flagship Store!
If retail therapy had a red carpet moment, this would be it. ALDO just dropped its brand-new flagship glow-up at Dubai Mall, and let’s just say—it understood the assignment. Think less “store” and more “style sanctuary,” right across from the Dubai Aquarium (because who doesn’t want their shoe haul to come with a shark sighting?). […]
Cole Haan’s Summer 2025 Collection Is Now Built for the Boss Who Doesn’t Clock Out!
It’s 8AM and you’re chairing a Zoom call. By 6PM, you’re barefoot at a beachside bar ordering oysters. Cole Haan sees you—and just dropped a Summer 2025 Collection made for that exact duality. Because why should your shoes quit before you do? Dubbed “Corner Office to Coastline” (chef’s kiss for the campaign name, by the […]
Apparel Group’s Mega Sale Is Now the Fashion Flash Mob You Didn’t Know You Needed!
Shoppers, lace up those sneakers and stretch your scrolling fingers—the Dubai 3-Day Super Sale kicked off yesterday, and it’s already rewriting the rules of retail therapy. At the heart of this shopping hurricane? Apparel Group. And they’re not just in the game—they are the game. From 30 May to 1 June, Apparel Group is going […]
Fashion Fest 2025 at Mall of the Emirates Is Now the Hot Girl Summer of Style Events!
If summer had a runway, this would be it. Fashion Fest is storming into the Sheraton Mall of the Emirates on June 14th and 15th—and it’s not here to play nice, it’s here to slay hard. Curated by the event wizards at Eventure Events (aka the cool kids of event curation), this two-day style explosion […]
Premier Inn Now Drops Weekly Room Deals From AED 99!
If your summer vibe is spontaneous adventure with a side of savings, Premier Inn is serving the perfect staycation snack — and it’s hot off the flash sale grill. Premier Inn Middle East just hit the UAE and Qatar with Weekly Summer Deals that make Wednesdays and Thursdays feel like Black Friday with better weather. […]
Christmas in Flip-Flops? Yalumba’s Now Making It a Thing!
Let’s get one thing straight—Yalumba isn’t just throwing a brunch. They’re flipping the seasonal script and decking the halls in the dead heat of June. Because who says you need snow to get festive when you’ve got roast turkey, DJ beats, and spiked cocktails flowing faster than Santa down a chimney? On Sunday, June 22, […]
DSS 2025 Is Now Coming in Hotter Than a Dubai Summer!
If Dubai were a theme park, then Dubai Summer Surprises (DSS) 2025 is the golden wristband that gets you VIP access to everything. Shopping? Check. Dining? Obviously. Celeb concerts, flash sales, and staycations that make your office cubicle weep? You bet. From 27 June to 31 August, this citywide summer takeover is serving 66 days […]
REDTAG’s 2025 Swimwear Collection Now Just Made Summer a Whole Lot Cooler!
Summer called, and REDTAG answered like a boss. Forget those snooze-worthy swimwear drops; REDTAG’s new 2025 collection is turning up the heat with bold prints, fresh fits, and prices so good you’ll be packing the whole family’s beach bags without breaking the bank. For the mini trendsetters, the girls’ line is a playground of neon […]
This Summer, Hair Goals Now Come With a Passport!
If your summer vibe is “effortless glam but make it portable,” Youmi Beauty just dropped your entire moodboard in product form. Meet the Summer 2025 Edit—a power-packed lineup of luxe haircare that doesn’t just survive the heat, it thrives in it. Think of it as your beauty bestie who travels light, looks flawless, and always […]
A Scent-sational Summer Escape Now Awaits at Address Sky View’s Alto 54!
Ever wished you could bottle a vacation? KAYALI already did—and now they’ve gone full-send with a poolside takeover that smells like summer, tastes like wanderlust, and looks like your Insta feed’s next main character. Welcome to Alto 54 at Address Sky View, where Dubai’s skyline meets a scent-drenched, bronzed-up fantasy that’s more vibe than venue. […]
Win an Atlantis Getaway Now by Flexing Your Arcade Skills!
If your idea of cardio is dodging virtual zombies or beating your high score on Pac-Man, then consider this your summer Olympics. Wavehouse at Atlantis, The Palm just dropped a mic-level announcement — The Ultimate Arcade Challenge — and it’s basically Dubai’s most fun excuse to get competitive (and win big). From now until July […]
Sofitel Al Hamra Beach Resort Is the Ultimate Coastal Escape!
If your idea of a great summer includes sweating through traffic or binge-watching travel reels while stuck at home, it’s time for a hard reset. This season, Sofitel Al Hamra Beach Resort in Ras Al Khaimah is rewriting the rules of the staycation game with a coastal retreat that brings French elegance, Arabian flair, and […]
Evian & La Baia Now Serve Amalfi Vibes in Dubai!
Let’s be honest—Dubai summers don’t play. But this May, La Baia is flipping the script and saying, “Heat? Don’t know her,” with a collab that’s as refreshing as a poolside breeze in Positano. Enter: Evian x La Baia’s “Sparkle Your Summer” campaign, a limited-time experience that’s basically the summer glow-up we didn’t know we needed. […]
Sirene by GAIA: Summer Cool Now Meets Beachside Glam!
Ready to dive into some serious seaside coolness without melting into a puddle? Sirene by GAIA just flipped the summer script in Dubai with a genius move: fully air-conditioned indoor dining that feels like a breezy coastal escape—but with AC doing the heavy lifting. It’s basically the ultimate “chill while you thrill” vibe, perfect for […]
Summer’s Poshest Pour: The Lana Now Serves Afternoon Tea With a Twist!
In a city where summer feels like a full-time job, The Lana, Dorchester Collection, just handed us a mid-season plot twist—an afternoon tea experience so refined, it might as well come with its own tiara. Step aside, iced lattes and casual cafés; The Gallery at The Lana is bringing heritage back with a cool, curated […]
New Brunch, Cool Tent, Hot Vibes: Horse & Hound Is Your Go-To Now
If brunch were a sport, Horse & Hound just became the MVP. While Dubai turns up the heat, this chill-out champion at Al Habtoor Polo Resort has pulled a cool move with its latest power plays: an air-conditioned summer tent with all the sporty thrills and a Saturday Social Brunch that’s practically a cheat code […]
Max Fashion Is Back With The Ultimate Women’s Seasonal Essentials – And You Need Them Now!
When it comes to effortless style with a side of sophistication, Max Fashion is leading the charge. This season, they’re dropping a collection that’s all about turning heads with minimal effort – and we’re here for it. Think effortless elegance, versatile pieces, and wardrobe staples that blend comfort with chic. So, whether you’re headed to […]
Lost in Time, Living in Style: Al Seef’s Summer Rewind!
If your summer mood board includes slow mornings, spice-scented souks, and sunsets that look like they were filtered by nostalgia itself—bookmark this. The Al Seef Heritage Hotel Dubai, part of Hilton’s Curio Collection, isn’t just a place to stay. It’s like stepping into an Emirati storybook with a room key. Think of it as Old […]
Summer’s Tastiest Escape: Now Chill Out Seasonally at The Big Chill Café!
Let’s be honest—Dubai in April is no joke. But while the heat outside climbs to “melt-your-mascara” levels, The Big Chill Café is keeping things cool, crisp, and downright delicious. Tucked away like a foodie oasis on the top floor of Dubai Hills Mall, this neighbourhood gem isn’t just serving meals—it’s dishing out peak summer vibes […]
Dubai’s Outdoor Icons Are Now Clocking Out for Summer—Catch Them Before They Vanish in the Heat!
As Dubai’s thermostat starts flexing, it’s that time of year when the city’s favorite outdoor hangouts pack their bags for a well-deserved summer siesta. From dazzling fountains to flower-filled wonderlands, here are five epic outdoor spots you’ll want to hit up before they hit pause—complete with opening hours and ticket prices so you can plan […]
Embrace the Future of Driving Now with the JAC JS6 by Al Habtoor Motors!
This summer, elevate your driving experience with the JAC JS6, the latest innovation brought to you by Al Habtoor Motors, the exclusive distributor of JAC Motors in the UAE. With a blend of cutting-edge technology, sleek design, and unbeatable summer deals, the JS6 is tailored for both the young, tech-savvy generation and families who prioritize […]
Experience the Essence of Italian Cuisine Now at Cucina’s Summer Restaurant Week!
As Dubai Summer Surprises approaches, Cucina, the celebrated Italian restaurant at Marriott Resort Palm Jumeirah, invites you to indulge in a delightful culinary journey during Summer Restaurant Week from August 23rd to September 1st. This iconic spot promises an exclusive menu that features Italian favorites crafted to tantalize your taste buds. Start your day with […]
Sip in Style: Zenon Dubai Now Unveils a Refreshing New Summer Cocktail Menu!
This summer, Zenon Dubai invites you to elevate your evenings with a brand-new cocktail menu that redefines luxury and innovation. Nestled within the elegant Kempinski Central Avenue, Zenon has long been a beacon of sophisticated dining and exquisite shisha. Now, it adds a fresh twist to its offerings with an array of tantalizing cocktails designed […]
Experience Authentic Turkish Breakfast Now With Bebek Restaurant & Lounge!
As the summer sun casts its golden glow over Dubai, Bebek Restaurant & Lounge invites you to cool off with a delectable taste of Turkey right in the heart of Jumeirah. This season, the renowned eatery is rolling out an irresistible offer with their summer Serpme Breakfast, a traditional Turkish feast designed to turn your […]
Miss Jo Jewellery Now Unveils Five Exquisite Collections for Summer!
Step into a world where timeless luxury meets artistic innovation with Miss Jo Jewellery’s latest collections, just in time for the summer season. Each collection is designed to elevate everyday moments into extraordinary experiences, combining elegance, sophistication, and enduring beauty in every piece. Discover the Collections: Miss Jo Jewellery’s new collections are already a favorite […]
House of Pops Now Unveils Limited-Edition Summer Smoothies!
House of Pops is turning up the heat at Kite Beach with the launch of their exclusive, limited-edition summer smoothies! For the next month, the brand’s iconic truck will be serving up a trio of vibrant, all-natural smoothies that are set to become your new favorite beachside treat. With the arrival of summer, House of […]
Beat the Heat with Pret A Manger’s Cool New Summer Menu!
As Dubai basks under the summer sun, Pret A Manger offers a refreshing escape with their new Summer Menu, designed to keep you cool and invigorated. From vibrant iced teas to wholesome, nutritious meals, Pret’s latest lineup is here to add a burst of flavor to your sunny days. Pret A Manger’s new summer offerings […]
Cool Down This Summer with Costa Coffee’s New Bubble Tea and More!
As the summer heat reaches its peak in the UAE, Costa Coffee is here to cool things down with their exciting new summer menu. Introducing a refreshing twist to beat the heat, Costa unveils the all-new Raspberry Bubble Peach Iced Tea, along with two other delicious beverages that promise to be your go-to drinks this […]
Chill Out This Summer with Tonton’s New Matcha Slushie!
Dubai’s summer just got a refreshing twist with Tonton’s latest summer sensation: the Matcha Slushie! This new offering promises to be the coolest indulgence in town, blending the rich, earthy tones of matcha with the hydrating zest of coconut water, all served chilled in a nostalgic ice-cold mug. But that’s not all – Tonton is […]
The Surge of Specialty Iced Coffees in the UAE!
With the UAE’s warm climate and the ever-growing demand for refreshing beverages, specialty iced coffees have become a beloved staple among local coffee enthusiasts. From trendy cafes to gyms and concept stores, these cool concoctions are redefining how coffee is consumed. Let’s explore the factors driving this rise, uncover unique recipes from local heroes like […]
Your Summer is Now Sorted with Kibsons!
As the summer heat continues to blaze across the UAE, Kibsons is here to turn up the chill with a fantastic array of seasonal essentials! Known for its exceptional selection of fresh produce and convenient home delivery, Kibsons is not just your go-to online grocery store but also your summer savior. Whether you’re sticking around […]
Brooklyn Creamery Now Unveils Limited Edition Frozen Yogurt Bars!
As the sweltering summer temperatures settle in, The Brooklyn Creamery is turning up the chill with its new limited edition Frozen Yogurt Bars. Designed to offer a burst of refreshing flavor and nutritional benefits, these innovative treats are set to be the highlight of your summer snacking. The Brooklyn Creamery is excited to introduce two […]
Turn Up Your Saturday Nights Now with The Late Brunch at Lulu & the Beanstalk!
This summer, Lulu & the Beanstalk is redefining the brunch scene with its latest sensation, The Late Brunch. Hosted bi-monthly, this evening affair invites you to swap scorching daylight for a night of sophistication and fun. Held every other Saturday starting July 27th, this chic after-dark event promises a feast for the senses and an […]
Dive into Magic: Sunset Saturdays Return to Aquaventure Waterpark
As the sun sets over Dubai, a whole new world of aquatic adventure comes alive at Aquaventure Waterpark. The world’s largest waterpark is bringing back its popular nighttime event, Sunset Saturdays, promising an unforgettable evening for all ages. Running from 6:00 PM to 10:00 PM every Saturday until August 24th, Sunset Saturdays offer a blend […]
Escape to the Tropics with Rubicon’s New Pineapple Coconut Drink
As the sweltering summer sun blazes over the UAE, finding a refreshing escape becomes a top priority. Rubicon, a renowned leader in premium beverages, has just the answer with its latest creation – the Pineapple Coconut Drink. Launched on 16th July 2024, this exotic blend promises to bring a burst of tropical flavor to your […]
Unlock Your Summer Adventure with Wizz Air Abu Dhabi’s Ultra-Low-Fares!
Wizz Air Abu Dhabi, the UAE’s ultra-low-fare national airline, is gearing up for a bustling summer travel season with an impressive array of destinations for travelers of all ages. Embrace the spirit of adventure and explore culturally rich, exotic locations with unbeatable value for money. Wizz Air Abu Dhabi currently operates over 30 routes from […]
Ajman Tourism Now Unveils Innovative Summer Training Program!
This summer, the Ajman Department of Tourism Development is set to inspire and educate the next generation with its new training initiative, “Self-Exploration through Tourism.” Running throughout July 2024, the program aims to equip young individuals with the skills, knowledge, and behaviors essential for thriving in various professional fields. Participants of the “Self-Exploration through Tourism” […]
Discover Luxury at New Heights With UMA Lounge!
This summer, elevate your luxury experience as Inside Burj Al Arab proudly announces the extension of its renowned UMA Lounge & Terrace indoors. Located at the iconic Burj Al Arab, UMA Lounge now offers guests an exclusive indoor setting to enjoy throughout the hot summer months, maintaining the unparalleled luxury and stunning views that the […]
Saddle Brings the Flavors of Valencia to Dubai with New Peach-Infused Summer Menu
Saddle, the award-winning homegrown food experience, is inviting patrons to embark on a vibrant culinary journey to Valencia, Spain, with its newly launched summer menu. Featuring the sweet and floral notes of peaches, this menu captures the essence of Valencian markets, bringing the spirit of this beautiful Spanish city to the heart of the UAE. […]
Embrace Ultimate Summer Luxury Now with Taj Jumeirah Lakes Towers!
This summer, escape to a world of opulence and relaxation at Taj Jumeirah Lakes Towers. Inviting GCC and UAE residents, Taj JLT promises an unparalleled blend of luxury and indulgence with their summer staycation and spa offers. As the premier luxury hotel in the heart of Jumeirah Lakes district, Taj JLT continues to redefine hospitality […]
Dive into Summer Delights with TŌRI’s New Menu
Experience a taste sensation this summer with TŌRI’s exciting new lineup of desserts and drinks! The homegrown Japaneasy eatery is celebrating the season with refreshing flavors of matcha and piña colada, expertly crafted into unique culinary creations. Whether you’re a dessert lover or a beverage enthusiast, TŌRI has something special to cool you down and […]
Satisfy Your Sweet Tooth This Summer Now at The Beach, JBR
This summer, The Beach, JBR is your ultimate dessert destination, offering a mouth-watering selection of sweet treats and rewarding deals across more than 30 restaurants. From traditional favorites to innovative delights, there’s something to satisfy every craving and palate. Dive into a world of desserts that promise to be the highlight of your summer outings. […]
Experience Timeless Elegance Now With The Nazih Collection by Athoor Al Alam
This summer, Athoor Al Alam, a distinguished brand under the renowned Fragrance World Perfumes umbrella, proudly introduces the Nazih Collection: a captivating blend of Arabic and French elegance with two unique fragrances, Nazih Gold and Nazih Silver. Athoor Al Alam has been dedicated to creating luxurious and accessible Arabic fragrances since its inception in 2015. […]
Apparel Group Now Launches Exciting ‘Summer-Time’ Campaign 2024 Featuring More than 36 of Their Brands
Get ready to dive into the season’s ultimate fashion experience as Apparel Group unveils its highly anticipated ‘Summer-Time’ Campaign 2024. This campaign, a stunning blend of fashion and lifestyle, showcases collections from over 36 distinguished brands, all set against the luxurious backdrop of Anantara The Palm Resort. In a unique collaboration, Apparel Group has partnered […]
Now Embrace Turtle Power with Lush’s New Teenage Mutant Ninja Turtles Collection!
Cowabunga, Lush fans! This summer, Lush and Paramount Consumer Products team up to bring you a Turtle-y awesome limited-edition collection inspired by the Teenage Mutant Ninja Turtles. Get ready to channel your inner hero in a half shell with innovative, packaging-free cosmetic items designed to deliver less plastic and more (vegan) pizza joy. Launched on […]
Unforgettable Summer Fun Now at Mall of the Emirates and City Centre Malls for Dubai Summer Surprises 2024!
Get ready for a summer like no other as Mall of the Emirates and City Centre malls kick off Dubai Summer Surprises (DSS) 2024! From June 28 to September 1, these top shopping destinations are bringing you an array of events, sales, and entertainment that promise endless fun for everyone. Here’s your ultimate guide to […]
Get Beach Ready Now with Apparel Group brand Dune London
As the sun kisses the horizon and the temperatures rise, your wardrobe should evolve to embrace the season’s warmth. Whether you’re jet-setting to exotic destinations or basking in the urban heat, Dune London’s latest sandal collection is here to ensure you step into summer in style. Dune London, a brand synonymous with timeless elegance and […]
Summer Got You Steamed? Now Smash It Away at The Smash Room!
Dubai’s scorching sun can make anyone feel like a ticking time bomb. But fear not, there’s a therapeutic (and seriously fun) way to defuse that summer stress! The Smash Room is offering the ultimate Summer Smash package, the perfect indoor activity to unleash your inner fury and beat the heat. Forget the risks of a […]
Now – Learn the Secrets Behind Drip Burgers’ Legendary Burgers!
Drip Burgers, renowned for its delectable burgers, is thrilled to announce a series of interactive burger-making workshops starting on Father’s Day, June 22. These workshops, priced at AED 199 per parent-child duo, promise a fun-filled, educational experience perfect for the hot summer months. The workshops aim to foster community engagement and brand collaboration, offering a […]
Experience Unrivalled Elegance This Summer Now at Grosvenor House Suites!
This summer, Grosvenor House Suites invites GCC travelers to immerse themselves in unparalleled grandeur and sophistication with its exclusive “Get One Night With Our Compliments” promo. Valid until 29th September, guests booking a stay of seven nights will receive the final evening on the house, offering an exquisite opportunity to luxuriate in an extended holiday […]
Arabian Automobiles Now Introduces INFINITI Summer Campaign
As the summer heats up, so do the offers from Arabian Automobiles, the flagship company of AW Rostamani Group and the exclusive dealer for INFINITI in Dubai, Sharjah, and the Northern Emirates. With a reputation for luxury and performance, INFINITI models continue to be in high demand across the UAE. This summer, Arabian Automobiles is […]
Kicking Off Summer In Dubai Now With An Unforgettable Kid-Influencer Event
The excitement of summer is about to hit new heights as the Dubai Department of Economy and Tourism (DET) partners with MOTIONGATE™ Dubai and Real Madrid World for the second consecutive year to launch the ‘Summer in Dubai’ campaign. This year’s festivities begin with an exclusive one-day event on June 8th, featuring a spectacular meet-and-greet […]
La Petite Brasserie Now Coming to Park Hyatt Dubai!
This summer, Park Hyatt Dubai unveils La Petite Brasserie, a new culinary gem set to transport diners to the charming streets of Paris with its authentic French cuisine, elegant ambiance, and inviting atmosphere. Nestled within the iconic Brasserie Du Park, La Petite Brasserie promises to elevate the dining experience for guests with a menu meticulously […]