FROK: The Power Dressing Revolution Now Begins in Dubai!

In a world where fashion meets ambition, a new powerhouse has emerged—FROK, the brainchild of Sri Lankan-British entrepreneur Natalie Jayasuriya. Designed for go-getters, leaders, and trailblazers, FROK isn’t just a brand; it’s a movement redefining power dressing for the modern era. From boardroom meetings to after-hours networking, these versatile pieces ensure that looking sharp and […]

New Balance Ramadan 2025 Collection: Where Style Meets Spirituality

Ramadan is more than just a season—it’s a rhythm of reflection, togetherness, and transformation. And this year, New Balance steps into the spirit of the holy month with a collection that seamlessly blends comfort, style, and purpose. The Ramadan 2025 Collection isn’t just about fashion—it’s about honoring a lifestyle that balances movement, mindfulness, and modern […]

R&B Expands Its Fashion Reach in UAE with Two New Stores!

R&B, Apparel Group’s dynamic lifestyle fashion brand, continues to make waves in the UAE with the upcoming launch of two new stores at Burjuman Mall in Dubai and Mazyad Mall in Abu Dhabi, scheduled for October 2024. This expansion reflects R&B’s ambitious plan to reach 250 locations by the end of 2025, further solidifying its […]

The Pop-Up Story’s Debut Now in Dubai!

Fashion aficionados, mark your calendars for the grand debut of The Pop-Up Story in Dubai! This one-day spectacle promises a luxe extravaganza, featuring over 25 handpicked brands from India and beyond. Hosted at Cafe Le Guepard, Al Serkal, in partnership with 321 Events DMCC, this special showcase on February 3rd, 2024, is set to redefine […]