The Showroom – An exclusively curated two-day pop in Dubai by DIPR in association with Vesimi Fashions

An exclusively curated two-day pop-up hosted by Dipika Israni Panjabi, Divya Israni Parekh & Ektaa Bahirwani Hira, Partners at DI Public Relations in association with Vesimi Fashions at Shangri La on 22nd & 23rd October in Dubai. Mr. Atinirmal G. Pagarani, Founder and Curator at Vesimi Fashions was also present at the event.

The guests seen in attendance were Priya Jethani, Kausar Suleman, Avanti Mohan, and Nikita Phulwani among others.

After a successful brunch hosted by DI Public Relations and Devina Juneja at Mara Restaurant in Dubai on 13th October 2021, DIPR has continued to cultivate its presence in the Middle East with a very successful two-day pop-up where a host of shoppers and influencers were spotted.

With great delight and in the hope of building new relationships, DI Public Relations in partnership with Vesimi Fashions came all the way to Dubai to bring to you designer hot sellers from India to grab onto. The opulent showcase allowed the shoppers to get a closer look behind the seam, and not just a regular shopping experience.

The highlight of the evening was when the patrons were seen indulging in designer ensembles donned by their favorite Bollywood celebrities, along with the most recent launches and timeless bestsellers of homegrown Indian designers!

Priya Jethani

For DI Public Relations, the profession has been all about building a strong relationship with not just the brand, but with the people behind it too.

A dream that started in 2013, today is a reality and an epitome of creativity that specializes in mediating between industry experts and designers to promote brand positioning. With a mission to create innovative and engaging concepts to maximize the brand’s potential, DI Public Relations takes pride in being approachable and working closely with each client.

The company believes that powerful relationships with style leaders and tastemakers amplify their influence. Thus, making DI Public Relations one of the most significant PR Companies of India.

Our area of expertise lies in channelizing a brand’s communication model, brand profiling and presence across multiple media platforms, celebrity and influencer interactions, social media engagement, and booster plans.

Ektaa Bahirwani Hira & Divya Israni Parekh

Commenting on the event, the Partners said, “The pop-up was the perfect platform for us to personally meet, and introduce our client database to Dubai. Our aim at DI Public Relations is to bridge the gap between two unique and exquisite markets by bringing awareness for all homegrown fabulous Made In India fashion brands.

Atinirmal G. Pagarani with Kausar Suleman

VESIMI is one of the celebrated names in the fashion industry that is engaged in offering a wide range of exclusive fashion garments. They offer the style-savvy customer unprecedented access to the hottest looks and latest collections in clothes, accessories, home & lifestyle.

It was launched as a Fashion Studio 5 years ago in Jumeira 1, Dubai. The parent company Yogi International Trading Co LLC successfully established itself as the brand representing Indian, Pakistani, and Dubai Pret, Diffusion & Couture with a vast customer base. Now foraying into worldwide fashion service, the pages of VESIMI feature high fashion editorial, updated weekly with new content and products to be viewed by millions of shoppers across the globe.