A live art debut and kiss-shaped diamonds give this Dubai label its own signature.
- Artist Domingo Zapata marked the Dubai debut with a live painting.
- The Le Kiss solitaire features a lab-grown diamond shaped like a kiss.
- Founder Fanny Turcotte puts personal milestones ahead of traditional gifting.
- Five collections explore sculptural forms, red lipstick and everyday signatures.
At a good Dubai launch, the guest list is only part of the story. The setting, the conversations and that one unexpected moment are what people remember afterwards. At 25hours Hotel One Central on 5 November, Victoire jewellery made its Dubai debut with an artist painting live, a playful message about kisses and a clear idea: diamonds can celebrate the woman wearing them, on her own terms.
There’s a particular confidence in buying something beautiful simply because you want it. A promotion, a fresh start or a milestone might provide the occasion, but sometimes loving the piece is reason enough. That thinking sits at the heart of Victoire, the Dubai-founded fine jewellery brand created by French-Canadian creative director and fashion photographer Fanny Turcotte. Her approach puts women in charge of their own diamond stories. No proposal required.
The launch made that attitude visible. Spanish-American artist Domingo Zapata took over his studio at 25hours Hotel One Central, creating a live painting on the ground while incorporating his recognisable words, “Kiss Me Like You Miss Me”. It was an energetic introduction to a label built around kisses, red lipstick and expressive design. Art was part of the occasion, not just the backdrop.
At the centre of the collection is Le Kiss, a solitaire featuring a lab-grown diamond cut into the shape of a kiss. It’s an unusual take on a familiar jewellery silhouette, giving the traditional diamond ring a playful signature. A little unexpected. The wider collection follows the same instinct, with Le Rouge drawing on the confidence of red lipstick, while Art Deco, Les Classiques and Les Pinky explore sculptural statements and everyday pieces.
That idea of jewellery as personal expression has a wider audience. McKinsey and The Business of Fashion’s State of Fashion 2026 report found that 42 per cent of women surveyed were buying more jewellery for themselves than two or three years earlier. In the UAE, too, younger shoppers are showing interest in contemporary pieces that can move from workdays to brunches and evenings out, rather than waiting in a box for a special occasion. Victoire’s focus on wearable silhouettes and lab-grown diamonds speaks to that shift. Make it yours.
A photographer’s eye also shapes how the pieces are imagined. Turcotte considers how jewellery frames the face, catches the light and finishes an outfit, rather than treating each piece as something reserved for formal dressing. The result is a collection intended to be worn often and styled personally. Small details matter.
The name Victoire translates from French as “victory”, a fitting idea for a brand that celebrates achievements both large and quietly personal. Explore Le Kiss and the wider collections at victoire.ae. Your next diamond doesn’t need someone else’s occasion attached to it.
