- Over two thousand brands from seventy eight countries gather in Dubai.
- Three live auctions offer specialty beans and advanced brewing technology.
- The Cezve Ibrik World Championship celebrates traditional Middle Eastern coffee.
- Sustainability led solutions and roasting automation dominate the new technology zones.
Dubai is currently preparing for a caffeine surge as the city readies itself to host the largest coffee industry event in the region. From 18 to 20 January, the Dubai World Trade Centre will transform into a global hub for the fifth edition of World of Coffee Dubai. This year, the scale is truly massive, featuring more than 2,100 exhibiting companies and brands representing 78 different countries.
Modern consumers are increasingly prioritizing ethical sourcing and quality, a trend that mirrors the “clean beauty” movement where transparency is everything. Coffee is no longer just a morning ritual; it is a lifestyle choice for the “eco-friendly” conscious professional. World of Coffee Dubai 2026 addresses these values by connecting 76 of the world’s leading green coffee producers directly with roasters and traders. This ensures that every bean has a story, a face, and a fair trade path from origin to cup.
Visitors will find a fully integrated experience across 20,000 square metres. The Producers’ Village and Roasters Village allow for direct engagement with global brands, while dedicated technology zones showcase the latest in brewing automation. For those who appreciate the craft, the event hosts the Cezve/Ibrik World Championship. This specific competition celebrates one of the oldest preparation methods in the world, blending Middle Eastern heritage with modern specialty standards.
- The Dubai Coffee Equipment Auction takes place on 18 January
- The Microlot Auction features high scoring specialty beans on 19 January
- The Exhibitors Coffee Auction concludes the trading on 20 January
- Daily sessions at the Brew and Espresso Bar offer hands on learning
Commercial activity remains the heartbeat of the show, anchored by a new three-auction format. These live auctions provide a transparent platform for price discovery and allow international buyers to secure premium microlots. It reflects the maturity of the Dubai market, where trade and culture intersect to support the global coffee economy. Whether you are a café owner or a tech enthusiast fascinated by roasting precision, the momentum of this fifth edition is impossible to ignore.
Registration is now open for industry professionals and coffee lovers alike. Join in and witness the future of the specialty coffee sector first hand this month. Learn more at the official World of Coffee Dubai website.
