Al Nabooda Automobiles draws hundreds of motor enthusiasts with an Audi takeover of CARS Café for Hankook 24H Dubai.

Motor enthusiasts from across the region got up close with some of the most iconic cars in motorsports at Audi’s immersive transformation of the CARS Café in Dubai Autodrome during the 2023 Hankook 24H Dubai.

Celebrating 40 years of Audi Sport, Al Nabooda Automobiles, the authorized distributor of Audi in Dubai and the Northern Emirates, gave visitors attending the races a taste of the exhilarating Audi Sport history, present and future, with engaging on ground activations throughout the event. Invitees had exclusive access to the new Dakar rally model, the RS Q e-tron, as well as a classic 1985 Audi Sport Quattro in celebration of the race weekend.

Al Nabooda Automobiles also hosted a week-long drive experience with the latest Audi Sport range including the RS e-tron GT, RS3, RSQ3 and more. Leading towards the Dubai 24H race over the weekend, Audi Sport fans were also given the opportunity to get familiar with the Audi Sport customer racing truck which supports the racing teams.

Hankook 24H Dubai is the biggest endurance event of the region, drawing competitors from all over the world to the Dubai Autodrome. The recently concluded 2023 edition of the race had six Audi teams racing – Phoenix Racing, Hass RT, Sainteloc Junior Team, Attempto Racing, Wolf-Power Racing and AC Motorsport.

The race results were spectacular with AC Motorsport (#188) taking the first-place win for the TCE Division, driving the Audi RS3 LMS and Wolf-Power Racing taking second place in the Audi RS3 LMS.