Big Bad Wolf Books appointed Prism Advertising, a reputed creative agency in Dubai as the official advertising, Digital Media, and PR partner for the third edition of the World’s Biggest Book Sale. Selling more than a million books and up to twenty thousand titles, the Big Bad Wolf Book Sale caught everyone’s attention!

The first mega-event post-pandemic that ran for 24 hours, The Big Bad Wolf Book Sale saw a large teeming crowd of bookworms through the ten-day Sale. With offers of 50%-80% discounts on a large variety of books and exciting competitions on their social media handles, throngs of people waited in long lines to get a hold of the books included in the Sale.

Andrew Yap, the Co-Founder of Big Bad Wolf Books said, “We have come a long way in this mission of changing the world, one book at a time. Dedicated to making reading for everyone, the response to this year’s Sale in Dubai has been extremely rewarding. This edition of the Big Bad Wolf Books Sale has received overwhelming support from the public as well as the government. This is our first time working with Prism Advertising and I can say it is the closest to having an in-house agency. The team has been very accommodating. They have been on ground the whole time with us making the event successful.  I can confidently say that after a two-year hiatus, the Big Bad Wolf Book is back with a bang!”

Amit Vardhan, the Co-Founder, and CEO of Prism Advertising commented, “We were extremely glad to be working with the Big Bad Wolf Books Team on making their comeback edition post the pandemic. From creating the visuals to digital media to PR, radio partnerships, and roadshows, we have sure been able to take Big Bad Wolf Books to the people, spreading the joy of reading and igniting the hunger to gain more knowledge in young minds today. At Prism, we have always believed in creative strategies and strategic creatives and the success of the event is testimony to our approach. This is a partnership we take great pride in.”

For more information and updates about the Big Bad Wolf Book Sale Dubai 2022, please visit: Facebook: