This Ramadan, BLACK+DECKER is serving up a heartwarming campaign that goes beyond just appliances. The global home improvement brand is focusing on the importance of family bonding and creating unforgettable moments in the kitchen during the holy month.
Titled “Easy Life, Balanced Home,” the campaign aims to break down gender stereotypes and encourage shared responsibility within the household. It highlights the valuable role young family members can play by assisting in the kitchen and learning cherished traditions alongside mothers and grandmothers.
“Ramadan is a time for compassion, kindness, and generosity,” says Rahul Chandra, Head of Marketing at BLACK+DECKER. “Our campaign subtly captures the love and warmth associated with preparing traditional soul food, showcasing the younger generation taking charge in the kitchen. It’s a heartfelt tribute to the culinary journeys families embark on together, generation after generation.”
BLACK+DECKER’s Ramadan campaign reminds us that creating lasting memories often happens in the most familiar spaces, like the kitchen. By encouraging teamwork and shared experiences, it promotes a balanced and harmonious home environment for all.
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