Online retail giant Amazon has partnered with the UAE Food Bank to launch a meal donation program called ‘Iftar on Wheels’ in the United Arab Emirates. The initiative will use Amazon’s delivery network to deliver iftar meals to underprivileged communities in the country during the holy month of Ramadan. The program is a part of Amazon’s global community engagement pillar, Right Now Needs, which aims to address immediate needs such as hunger, homelessness, poverty, and natural disasters.
Amazon will utilize its logistics and technology to reach people in need, while hundreds of Amazon employees across the UAE will volunteer to organize community iftars, pack and deliver meals to those who need it most. The initiative is part of Amazon’s ongoing efforts to help underprivileged families through a combination of monetary donations, delivery services, and volunteer support. Over the past four years, Amazon has delivered millions of meals to underserved communities in the Middle East and North Africa region, aligning with the UN Sustainable Development Goal 2 to achieve ‘Zero Hunger.’
Speaking about the partnership, Manal Obaid Yaroof, Chairperson of UAE Food Bank Steering Committee, said, “Generosity is an integral part of Emirati culture, and the holy month of Ramadan is a reminder for us to show kindness and compassion to those less fortunate. Through partnerships with private sector companies such as Amazon, we continue to promote a culture of food sharing and influence behavior towards food waste. Amazon’s ‘Iftar on Wheels’ is a great way to deliver meals directly to thousands of families in need. Leveraging the power of Amazon’s technology, people and the company’s vast delivery network, the program will help us reach out to even more families across the country.”
The initiative will see Amazon’s expertise in safe, reliable, and convenient delivery redeployed to deliver smiles to families in need. Nur Nakdali, Capacity Planning Manager, Amazon UAE, said, “Ramadan reminds us of all our responsibility to be compassionate towards others, and I always try in my own ways to help the less fortunate during the Holy month. Amazon’s ‘Iftar on Wheels’ program gives me a great opportunity to put my work skills and resources to the best possible use – bringing smiles to those in need.”
Amazon’s operations network in the UAE includes three fulfillment centers, three sort centers, eight delivery stations, and a network of small and medium businesses working as delivery service partners. The ‘Iftar on Wheels’ program is an innovative way for Amazon to use its resources and technology to make a positive impact on the communities it serves. By partnering with the UAE Food Bank, Amazon is demonstrating its commitment to promoting a culture of generosity and compassion during the holy month of Ramadan.
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