Prepare to embark on a journey of taste and innovation as PIMS Tea, a trailblazer in the world of beverages, makes its grand entrance into the vibrant tapestry of Dubai’s tea culture. Far beyond a mere infusion of leaves and hot water, PIMS Tea represents a fusion of art, flavor, and distinctive character, promising a unified experience that transcends the ordinary.

The inception of PIMS in Dubai can be traced back to the enthusiasm of Arab patrons at their Moscow location. The clamor for a Dubai presence was unmistakable, witnessed through extensive queues that stretched around 30 meters. This fervent demand, echoing through the bustling streets, became the catalyst for PIMS to spread its aromatic charm in the city.

Founded in 2018 by Artur Shusteriovas and Gleb Golubev, PIMS Tea isn’t your conventional tea brand; it’s an immersive sensory journey. Crafted after two years of dedicated exploration and experimentation, PIMS brings forth an extraordinary beverage concept, boasting over 20 distinctive tea combinations complemented by the exclusive PIMS Cream—an invitation to savor a spectrum of flavors in every cup.

With a solid presence across 30 locations in Russia and Dubai, PIMS Tea is set to elevate its aromatic footprint further, with 30 additional locations in the pipeline, including openings in Qatar, Georgia, and Azerbaijan. The brand is strategically eyeing global expansion in Spain, the UK, Greece, China, the USA, Cyprus, and Armenia.

In the words of Gleb Golubev, Founder of PIMS, “PIMS isn’t just a beverage; it’s an odyssey into uncharted flavors, a catalyst for discovery and inspiration.” As the brand establishes itself, it weaves a vibrant community of dreamers, artists, and freethinkers, creating an environment that sparks creativity one cup at a time.

PIMS Tea isn’t merely a tea-serving establishment; it’s a haven of innovation. Situated in JBR, PIMS organizes events, workshops, and collaborations with brands like TopStretching and Electra Bike, fostering a dynamic environment for its community.

Get ready to witness a blend of gastronomy and virality as PIMS disrupts norms, presenting pastries in bold, creative styles that captivate, intrigue, and generate user-generated content. The stage is set, and PIMS Tea invites Dubai to not just drink tea but to experience a symphony of flavors and be part of a vibrant, welcoming community.

Instagram: @pimsteadubai