As textured hair care gains momentum across the GCC, Zaphira Nature, a trailblazing brand dedicated to curly and textured hair, is set to make waves at the upcoming Professional Beauty GCC. Not only will they showcase their premium products and expertise, but the brand will also offer exciting opportunities for salon professionals to elevate their services and product offerings. Zaphira…
haircare
Get ready for an evening of glamour and recognition as the Beautyworld Middle East Awards 2024 is set to return for its fourth edition on October 29th. This year, the prestigious awards will honor the most groundbreaking and innovative names in the beauty, hair, fragrance, and wellbeing industry during a spectacular gala at the Conrad Dubai. The event will coincide…
As the Middle East grapples with the relentless humidity of August and September, hair frizz, flatness, and unruliness become all too familiar foes. Fortunately, Minimalist’s new Maleic haircare range is here to turn the tide. Designed with cutting-edge Patent Pending Technology, these products not only protect your hair from the harsh effects of humidity but also actively repair and strengthen…
In the vibrant city of Dubai, where luxury and innovation go hand in hand, Zieda’s Beauty Lounge is setting a new standard in hair care with the launch of a revolutionary Korean Stem Cell Scalp Treatment. This cutting-edge procedure, the first of its kind in Dubai, combines the power of a 13% stem cell concentration with advanced Korean technology, offering…
Get ready to be dazzled! Nykaa, India’s leading beauty destination, has revealed the winners of their highly anticipated Nykaa Best in Beauty Awards. This consumer-driven celebration recognizes the hottest products and trends, as voted on by nearly one lakh passionate Nykaa customers. The awards encompass a staggering 42 categories, covering everything from your makeup must-haves to luxurious bath & body…
Cowabunga, Lush fans! This summer, Lush and Paramount Consumer Products team up to bring you a Turtle-y awesome limited-edition collection inspired by the Teenage Mutant Ninja Turtles. Get ready to channel your inner hero in a half shell with innovative, packaging-free cosmetic items designed to deliver less plastic and more (vegan) pizza joy. Launched on July 1st exclusively through the…
Summers heats calls for some special UV protection and gentle self care. We have you covered with some of the essentials you should definitely stock up on this Summer season! Orly’s Newest Halal-Certified, Tropical Color Range and Summer Nail Care Must-Haves ORLY Bonder Base Coat: NailPro Reader’s Choice Award Winner, ORLY Bonder, acts as a double-sided sticky tape with its…