Fragrance World Now Launches Street Origins!
The Middle East is no longer just following global fragrance trends; it is setting them. Fragrance World has introduced Street Origins, a bold new perfume line that is nothing short of a creative rebellion in the crowded beauty industry. Conceived by Safeer Moidu, Joint CEO of Fragrance World, the line is built on a simple, […]
Sennheiser Now Reveals Audio Security for the Hybrid Era!
In a world where business is conducted across borders and screens, clear, reliable communication isn’t a luxury, it’s the core engine of productivity. Sennheiser, the leader in professional audio, is coming to GITEX Global 2025 to demonstrate how integrated solutions can eliminate the constant headache of poor sound quality. Visitors will see proven technology that […]
Barbour x FARM Rio Now Brings Tropical Tartan to Dubai!
This autumn, Barbour and FARM Rio arrive in Dubai with a spirited AW25 collection that pairs British countryside tailoring with Brazilian colour. Shot in the Cotswolds and inspired by nature, the capsule presents quilted jackets, statement skirts, and embroidered accents that feel both classic and joyful. The collaboration balances heritage fabrics and playful motifs to […]
G-SHOCK and NIGO® Now Unveil Bold Original Characters!
Street culture meets timekeeping heritage in a bold new collaboration. CASIO has teamed up with globally celebrated designer NIGO® to introduce original characters inspired by G-SHOCK’s most iconic models. These creations don’t just represent watches, they embody the fearless energy that has defined G-SHOCK since its debut. The characters take cues from four legendary models […]
Jardin Des Arts Now Welcomes Chef Tala Bashmi for Limited Menu!
The dining world in Dubai is about to savor something truly exceptional. From 30 August to 1 November, Jardin Des Arts at Address Montgomerie unveils a limited-edition menu created in collaboration with award-winning Chef Tala Bashmi, a culinary voice celebrated for her bold vision and modern interpretations. Chef Tala Bashmi, widely recognized for reshaping Khaleeji […]
Brach x Lacoste Now Just Dropped the Ultimate Jet-Setter Sweatshirt – And Yes, It’s Got Vibes!
If Paris and fashion had a baby and raised it in a luxury hotel with taste, elegance, and a rooftop view of the Eiffel Tower, its name would be Brach. Now throw Lacoste into the mix, and you’ve got a collab so effortlessly chic, it might just pack itself into your suitcase. The iconic crocodile […]
Levi’s® x Denim Tears Now Drops a Cultural Banger in the Middle of Dubai Mall!
If fashion had a soul, this collab would be playing jazz. Levi’s® and Denim Tears are back with their fourth capsule—and it’s not just a vibe, it’s a cultural mic drop. This time, they’ve turned their denim diary toward New Orleans, stitching together the spirit of the city, the sacred traditions of the Mardi Gras […]
Bentley Emirates x Saddle House: Now Witness a Ramadan Pop-Up Like No Other!
This Ramadan, Bentley Emirates and Saddle House redefine luxury with an exclusive pop-up experience at Marsa Al Bateen, Abu Dhabi. Bringing together automotive excellence and premium coffee culture, the collaboration offers an immersive, high-end affair where guests can indulge in limited-edition drinks inspired by the power and elegance of Bentley’s Continental GT. At the heart […]
Chef Lily Hoa Nguyen & Chef Min Wei Lai Now Unite for an Exclusive Dining Duet!
Dubai’s vibrant gastronomic scene is about to witness an extraordinary collaboration as two culinary maestros, Chef Lily Hoa Nguyen of Vietnamese Foodies and Chef Min Wei Lai of XU, come together for a one-night-only Dining Duet on February 20, 2025, at XU Restaurant, Kempinski Hotel, Dubai. This highly anticipated fourth edition of the Dining Duet […]
A Perfect Pairing: Magnolia Bakery & illy Café Now Unite for a Coffee-Infused Treat Fest
What happens when the rich, velvety aroma of premium Italian coffee meets the timeless sweetness of classic American desserts? A collaboration that redefines indulgence! Magnolia Bakery, the legendary home of irresistible baked goods, has teamed up with illy Café, the masters of expertly crafted espresso, to bring UAE dessert lovers a new reason to celebrate. […]
Nespresso UAE and UAERG Now Join Forces to Elevate the Nation’s F&B Scene!
The UAE’s food and beverage sector is about to get an upgrade, thanks to a powerhouse collaboration between Nespresso UAE and the UAE Restaurants Group (UAERG). This strategic partnership, officially signed on February 10, 2025, during the UAERG Open Day at the Dubai Chamber of Commerce Headquarters, marks a major step toward raising service standards, […]
Now Revealing a Memorable Four-Hands Dinner: Shams El Balad x Jun’s
On November 11th, Dubai’s culinary scene is set for an exclusive experience as two renowned chefs, Chef Kelvin Cheung of Jun’s and Chef Qais Malhas of Amman’s Shams El Balad, come together for a unique four-hands dinner. Known for their boundary-pushing cuisines and deep-rooted food traditions, these culinary innovators will present a curated seven-course menu […]
GITEX GLOBAL and Expand North Star Now Set to Propel AI Economy to New Heights!
The stage is set for the 44th edition of GITEX GLOBAL, a revolutionary event destined to redefine the future of the digital economy and AI ecosystem. With the UAE transforming into the epicenter of AI innovation, this event—held at the Dubai World Trade Centre from 14-18 October—will see over 6,500 companies, 1,800 startups, and 1,200 […]
RAW Coffee Now Partners with Roxy Cinemas!
In a groundbreaking move that’s set to redefine the UAE’s cinema experience, RAW Coffee Company has partnered with Roxy Cinemas as their official beverage provider. This exciting collaboration, launching on October 1st, International Coffee Day, brings an artisanal twist to movie nights, offering Roxy viewers an exclusive range of beverages carefully curated by RAW Coffee. […]
Penfolds Now Partners with NIGO for Limited-Edition Grange Design!
Penfolds, the iconic wine brand, celebrates its 180th anniversary with a groundbreaking collaboration with renowned fashion designer NIGO. The limited-edition Grange by NIGO, first introduced globally in February, is now available in select African & Eastern retail stores across Dubai. This remarkable release marks the first-ever design takeover of Penfolds’ flagship luxury wine, Grange. Revered […]
Empowering Innovation: Now Exploring the Future of Travel at ATM 2024
The 31st edition of Arabian Travel Market (ATM) is set to unfold from May 6 to 9, 2024, at the Dubai World Trade Centre (DWTC), themed “Empowering Innovation: Transforming Travel Through Entrepreneurship”. Featuring exhibitors spanning aviation, accommodation, hospitality, attractions, and technology sectors, ATM 2024 will delve into the realm of travel and tourism innovation. From […]
Dubai Food Festival Now Welcomes Culinary Collaboration at Asil Restaurant
Get ready for an unforgettable culinary adventure! Asil, the renowned fine-dining destination nestled within Rixos Premium Dubai, is hosting its first-ever Four Hands Dinner as part of the Dubai Food Festival. Mark your calendars for Monday, April 22nd, as Asil welcomes the internationally acclaimed Michelin Star Chef Pavlos Kiriakis to collaborate with their very own […]
David Yurman and Shanghai Me Host Exclusive Collaboration
In a captivating display of artistic and culinary harmony, David Yurman, the renowned American jewelry brand, hosted a special lunch event at Shanghai Me on February 27th. This unique collaboration showcased exquisite jewelry pieces amidst the refined ambiance of Shanghai Me, a restaurant inspired by time-honored East Asian traditions. The event unfolded like a tapestry […]
Slab Ceramics : Now Ushering in a New Era of Collaborative Clay Creation
On February 18th, a buzz of excitement filled the air as Slab Ceramics Studio unveiled its doors to the Dubai art scene. More than just a pottery studio, this innovative space promises a transformative experience for ceramicists of all levels, fostering collaboration and nurturing artistic expression under the visionary guidance of founder Leanne Braithwaite. Braithwaite’s […]
Gulf Maharashtra Business Forum Now Announces MAHABIZ 2024
Aspiring entrepreneurs and established business leaders across India, the Middle East, Southeast Asia, and Africa, rejoice! The Gulf Maharashtra Business Forum (GMBF) Global proudly announces MAHABIZ 2024, a premier business conclave designed to ignite connections, accelerate growth, and foster collaboration within the dynamic entrepreneurial landscape. Held under the esteemed patronage of Her Highness Sheikha Jawahar […]
SKIMS x Ounass Valentine’s Pop-Up Now Takes Dubai by Storm
In a burst of glamour and style, the fashion scene in Dubai has been graced by the arrival of the SKIMS x Ounass Valentine’s Pop-Up. This limited-time collaboration between the iconic clothing label SKIMS, helmed by reality TV star-turned-entrepreneur Kim Kardashian, and the renowned UAE fashion powerhouse Ounass, promises a celebration of style and love […]
Emirati-Mexican Collaboration Now Unleashes Culinary Magic in Dubai
In a mouthwatering collaboration, Emirati food blogger Reza Kiani and the visionary brothers Josue and Isaac of Tacos Los Hermanos proudly present a limited-time gastronomic experience, infusing Dubai with a unique blend of Emirati and Mexican flavors. Situated in the heart of Motor City’s beloved Neighbourhood Food Hall, Tacos Los Hermanos stands as an authentic […]
Georgian Culinary Weekend Now at Babushka JBR Dubai
Step into a transcendent culinary affair at Babushka, the newly launched Slavic haven nestled within Pavilion at The Beach in JBR. A two-day spectacle awaits as Chef Slava and the culinary maverick, Chef Marusya Naumova, converge their talents to curate a gastronomic ode to Georgia. Immerse yourself in the essence of Georgia’s culinary legacy on […]
Andrey Rublev Now Announced as Brand Ambassador!
Dubai witnesses the union of international tennis superstar Andrey Rublev, ranked World No. 5, with Medcare and Aster Pharmacy as their Brand Ambassador. With this collaboration, Medcare, a premium healthcare brand across Dubai and Sharjah, and Aster Pharmacy, a hub for wellness, nutrition, and lifestyle, aim to showcase world-class healthcare facilities and prioritize well-being. Andrey, […]
Park Hyatt Dubai & Montblanc Now Illuminate Festivities
Step into a world of opulence and magic this holiday season as Park Hyatt Dubai and Montblanc, two beacons of timeless sophistication, unite to unveil a mesmerizing symbol of yuletide grandeur – a majestic 5.5-meter Christmas Tree that radiates luxury and warmth. In a harmonious partnership, Park Hyatt Dubai and Montblanc, synonymous with timeless elegance, […]
Atlantis The Royal Now Transforms into a Pink Paradise!
Atlantis The Royal, an epitome of ultra-luxury experiences and recognized among The World’s 50 Best Hotels, has joined forces with the renowned Italian luxury fashion house, Valentino, to infuse the festive season with opulence and glamour. This unparalleled partnership has materialized into a breathtaking transformation, as Atlantis The Royal undergoes a magnificent makeover, embracing the […]
Porsche Design and HONOR Now In An Exclusive Partnership
In a bold stride towards redefining the nexus of innovation and luxury, global technology giant HONOR and the renowned luxury lifestyle brand Porsche Design have joined hands in an extraordinary partnership. The collaboration aims to create a fusion of exceptional design and cutting-edge technology, setting a new standard in the realm of smart devices. United […]
The INFINITI QX60 and QX50 Sport Now Get Illuminated
In a symphony of artistry and inspiration, INFINITI Middle East has once again partnered with the daring content creator and photographer, Creations of LA, to embark on a visual odyssey through the United Arab Emirates and Saudi Arabia. This unique partnership has produced a captivating story that marries automotive finesse with the artistic know-how of […]
Dubai Opera Now Presents A Cultural Triumph
Dubai Opera recently made history with an extraordinary cultural showcase, hosting the highly anticipated debut concert in the UAE by the iconic Teatro alla Scala Orchestra. The event, aptly titled “Concert for Tomorrow,” took center stage during the 2023 United Nations Climate Change Conference (COP 28), fostering unity and hope in the global mission to […]
MissPalettable and Avvai Beauty Now Pioneering Sustainable Beauty Together
MissPalettable, the vanguard of sustainable beauty platforms, proudly welcomes Avvai Beauty to its conscious brand lineup, signaling a significant leap in the pursuit of ethical and eco-conscious beauty solutions. This collaboration celebrates a shared commitment to empower beauty enthusiasts with products that embody sustainability, inclusivity, and effectiveness. In an era where conscientious consumers seek beauty […]
SKIN111 Now Elevates The Luxury Wellness Experience
SKIN111 Medical & Aesthetic Clinic emerges as the exclusive wellness partner of the illustrious Burj Al Arab Jumeirah, heralding a new era of ultra-luxury wellbeing at the iconic hotel. This remarkable collaboration promises guests an unparalleled holistic wellness experience at Talise Spa, elevating opulence to new wellness heights. The announcement marks a prestigious alliance between […]
Navigating the Skies Now with the Marvels of Dubai Airshow 2023
Day-by-Day Highlights Await at the Conclusion of this Comprehensive Overview! The highly anticipated Dubai Airshow 2023 is set to take flight, promising yet another spectacular showcase of cutting-edge aviation technology, groundbreaking innovations, and strategic alliances within the aerospace industry. Renowned as one of the world’s foremost aerospace events, this year’s exhibition is poised to elevate […]
Now Experience a Fusion of Flavors, Fashion, and Fun!
In a culinary coup, Asia Asia, known for its culinary prowess and breathtaking views, has unveiled an elevated edition of its renowned Spice Route Brunch. Collaborating with the luxury British womenswear brand, Odd Muse, this revamped brunch promises not just a feast for the senses but also a chance to win exclusive pieces from Odd […]