Wellfit Now Brings Free Beach Workouts and Firefighter Challenges!

The city has transformed into a massive outdoor gym for the Dubai Fitness Challenge (DFC), and Wellfit is making a powerful impact with activations that span from the sunny beach to the highly competitive arena. The premium gym brand is ensuring fitness is inclusive and accessible to everyone, whether you’re a first-timer aiming for your […]

Beach Workouts: Your Free Fitness Plan at JBR!

The Dubai Fitness Challenge (DFC) is in full swing, and The Beach JBR is the place to be for complimentary, high-energy workouts. Partnering with homegrown activewear brand SQUATWOLF, The Beach is hosting a packed week of free daily classes designed to inject some vibrant activity into your routine. From sunset strength sessions to sunrise mobility […]

T100 Dubai is Now Your Must-Do Fitness Weekend!

The Dubai Fitness Challenge (DFC) is already turning the city into a movement, but from November 13 to 16, that energy hits its peak. The T100 Dubai event is back, fusing elite-level triathlon competition with some serious community vibrancy. Whether you’re a dedicated athlete or just looking for a seriously fun weekend plan, this four-day […]

The City is Your Gym: DFC Now Kicks Off Big

It’s official: Dubai is turning into the world’s most dynamic open-air gym. The annual Dubai Fitness Challenge (DFC 2025) is back, inviting everyone to embrace the city’s electric energy and commit to 30 minutes of daily activity for 30 days. This isn’t just about breaking a sweat; it’s about a collective mental and physical tune-up. […]

The Music Run Dubai Now Returns to Meydan!

This November, Dubai pulses with music and motion as The Music Run returns to Meydan Racecourse on Saturday, November 15. Timed with the Dubai Fitness Challenge and the T100 Triathlon weekend festival, the event blends a 5km route with speaker zones, roaming performers, and an alcohol free afterparty that keeps the beat going for runners, […]

VEO Partners with Dubai Active for Exclusive Pre-Event Wellness Morning!

This September, VEO is teaming up with Dubai Active to deliver a one-of-a-kind pre-event wellness experience at VEO Meadows Town Center. Scheduled for Saturday, September 27th, from 9:00 AM to 11:00 AM, the morning is designed to capture the same vibrant spirit that defines the Dubai Active Show, offering participants a sneak peek into what […]

Time Out Market Dubai Now Brings Spin and Breakfast Together!

Time Out Market Dubai is taking weekends up a notch with its first ever fitness collaboration, bringing boutique spin studio CRANK into Souk Al Bahar for an early morning RIDE on Saturday 27 September. Known as the city’s go-to hub for food and culture, the Market is opening its doors to a new kind of […]

CASIO GBA950 Now Brings Smart Fitness to Urban Sport!

Here comes a sports watch that looks as fierce as it performs. CASIO’s new G-SHOCK GBA950 landed in August, setting the bar high for urban training gear. With its rugged build, smart fitness tracking and surprising comfort, it delivers everything you need to dominate your day without draining your battery. The GBA950 is built to […]

FitnGlam Nad Al Sheba: Dubai’s New Landmark Now for Luxury Women’s Fitness!

Last week, FitnGlam elevated its wellness footprint with the grand opening of a stunning SuperClub in Nad Al Sheba. Spanning 21,000 square feet of carefully curated space, this fourth Dubai location is crafted to be more than just a gym, it’s a destination designed for women who value performance, prestige and community. As wellness trends […]

Belly Dancing Is Back—OneFit’s Shimmery New Fitness Fix!

Picture this: vibrant hip scarves, hypnotic beats, and a room full of energy pulsing with every shimmy. That’s not your average workout class, it’s OneFit’s brand-new belly dancing experience. Launching this summer across select weekly slots, this isn’t just about burning calories. It’s about reclaiming movement, celebrating confidence, and turning up the volume on fun. […]

BodyBase Now Brings High-Intensity Reformer Fitness to JW Marriott Marquis!

sculpting your body to a beat, on a sleek machine engineered in Rotterdam, all inside the world’s tallest five-star hotel. BodyBase is officially making its Dubai debut, introducing its signature reformer experience to the JW Marriott Marquis Hotel Dubai on July 18th. With early bird offers up to 50% off, this is where luxury wellness […]

DSS Entertainer Now Unlocks the Hottest Summer Deals Across Dubai!

Dubai’s sun-soaked summer just got a whole lot cooler and more affordable. The DSS Entertainer is back, loaded with unbeatable savings that stretch from dining tables to rollercoasters, spas, and luxury stays. With over 7,500 buy-one-get-one-free offers now live across the city, this isn’t just a deal, it’s the passport to your ultimate summer lineup, […]

The Future Just Tapped Your Wrist: HUAWEI WATCH 5 Is Now Here

If Iron Man designed a smartwatch, it’d look suspiciously like this. The new HUAWEI WATCH 5 Series has just dropped in the UAE, and it’s not playing around. This isn’t your basic “count-your-steps” wristwear—it’s luxury fused with lab-grade tech, wrapped in a design so sleek it could get its own Netflix special. Let’s start with […]

L’COUTURE x Joe & The Juice Is Your New Summer Wellness Crush

Some collabs hit your inbox like a lukewarm oat latte—forgettable. But this one? It’s a straight-up iced protein smoothie with a shot of serotonin. L’COUTURE and Joe & The Juice just pulled the ultimate power move with their three-city wellness roadshow, and it’s giving yoga-glow-meets-fashion-show energy. Starting May 27 and stretching (literally) all the way […]

The Smartwatch That Doesn’t Need Hype—But Deserves It Anyway!

You know that rare feeling when something looks expensive, performs like a beast, and doesn’t torch your bank account? That’s the vibe Huawei’s latest drop, the WATCH FIT 4 Pro, is rocking—and trust us, it’s not just flexing with fancy glass. This isn’t your average glorified step counter. The FIT 4 Pro shows up in […]

Wellness, But Make it VIP: Five Luxe Now Turns Self-care Into a Power Move!

What do golden glow facials, skyline squats, and post-workout spa dips have in common? They’re all part of the glow-up gospel being preached at FIVE LUXE — Dubai’s most extra (read: iconic) destination for wellness that walks the line between indulgence and insane gains. From the moment you enter ReFIVE Spa or step foot inside […]

ZETA Seventy Seven Now Introduces Dubai’s First Floating Yoga & Pilates Experience!

Dubai’s fitness scene is about to reach new heights—literally. ZETA Seventy Seven, the luxurious rooftop destination at Address Beach Resort, is redefining wellness with the launch of the world’s first Floating Yoga & Pilates classes at the highest outdoor infinity pool. In collaboration with Super SupFit, a pioneer in boutique paddleboard fitness, this exclusive wellness […]

ASICS Now Unveils the 2025 NAGINO™ Collection!

For women who demand flexibility, this jacket is a game-changer. Featuring ACTIBREEZE™ technology, it ensures superior breathability while allowing adjustable sleeve lengths for varying weather conditions. Its compact, packable design makes it easy to carry, whether you’re heading to the gym or traveling light. No more compromises between style and support. Designed with a sleek […]

Now Stay Strong & Balanced This Ramadan with OneFit’s Exclusive Membership!

Ramadan is a time of reflection, discipline, and self-improvement—values that align perfectly with OneFit’s mission to empower individuals on their fitness journeys. This year, OneFit is making it easier than ever to stay active and energized with a limited-time 1-month membership for just AED 399. Balancing workouts with fasting and prayers can be a challenge, […]

Feels at Kite Beach: Now Where Fitness, Community & Flavor Unite All Year!

Dubai’s health-conscious scene just got a serious upgrade—Feels Juice Bar & Kitchen at Kite Beach is now the year-round hub for fitness, wellness, and deliciously fresh flavors. What started as seasonal collaborations with Humantra Club and The Uncommon Club x Ounass has evolved into an ongoing movement, making Feels the ultimate destination for active souls […]

Now Power Up Your Mornings with Velo Coffee + Protein!

For coffee lovers who crave more than just a caffeine fix, there’s a game-changer brewing in Dubai—Velo Coffee + Protein. This innovative blend brings together premium Arabica coffee and high-quality whey protein to deliver a powerhouse cup that fuels both energy and nutrition. Now available at Kibsons, each serving of Velo Coffee + Protein packs […]

Unwind and Recharge Now at the Kayan Wellness Festival in Abu Dhabi

Imagine stepping into a haven of tranquillity amidst the serene landscapes of Fahid Island, where every moment is designed to nourish your mind, body, and soul. The Kayan Wellness Festival, from 31 January to 2 February 2025, promises an immersive retreat unlike any other, with an eclectic lineup of transformative experiences, inspiring talks, and rejuvenating […]

STIR: Where Coffee, Wellness, and Community Blend Perfectly

In a city brimming with coffee spots, STIR stands out as more than just a café—it’s a lifestyle haven. Nestled inside OneFit Gym, this unique space redefines the café culture by blending premium coffee, healthy food, and a focus on wellness under one roof. Whether you’re looking for a cozy corner to work or a […]

Kayan Wellness Festival: A Symphony of Wellness and World-Class Music

From January 31 to February 2, the serene shores of Fahid Island in Abu Dhabi will transform into a hub of holistic wellness, music, and self-discovery with the Kayan Wellness Festival. Partnering with Experience Abu Dhabi, this one-of-a-kind event is a celebration of mind, body, and soul, offering an extraordinary fusion of sound healing, immersive […]

Wellfit Now Elevates Fitness Experience with New Flagship Club in Dubai Marina!

Dubai Marina has just become home to one of the largest and most exclusive fitness destinations in the city. Wellfit, a prominent name in the UAE’s fitness landscape, has opened the doors to its newest flagship gym – Wellfit Marina. Spanning an impressive 35,000 square feet across two floors of the iconic Al Fattan Marine […]

Breaking the Fitness Mold: How Fit4It Revolutionizes Wellness in Dubai

In a city where fast-paced lifestyles often overshadow health priorities, Fit4It emerges as a beacon of tailored wellness. Spearheaded by former boxing champion and seasoned coach Mena Adel, this revolutionary program brings a fresh perspective to fitness by blending physical training, nutrition, and mindfulness into a comprehensive, people-first journey. With a sharp focus on individual […]

Transform Your 2025: The Six Pack Revolution’s Game-Changing 75-Day Challenge

As 2025 unfolds, it’s time to bid goodbye to ordinary resolutions and embrace a true transformation. Enter The Six Pack Revolution, a globally celebrated fitness program that promises to redefine your health and lifestyle in just 75 days. With its proven formula of clean eating, personalized coaching, and a vibrant support system, this challenge is […]

Elevate Your Fitness Game: Matcha Club’s New Reformer Pilates Studio in Al Quoz

Dubai’s wellness scene just got a glow-up! Matcha Club, a favorite among fitness enthusiasts and social butterflies, has introduced a brand-new reformer Pilates studio in the heart of Al Quoz. Known for its chic vibe and commitment to health and community, Matcha Club now offers the perfect space to strengthen, stretch, and achieve total zen […]

Pilates x Breath: Now Redefining Wellness with thy.self and Vaneezeh’s Pilates

In a city known for its luxury and innovation, the wellness scene is evolving with a unique collaboration between thy.self and Vaneezeh’s Pilates. On December 15, 2024, Dubai will host the exclusive launch of Pilates x Breath, an empowering session blending the precision of Pilates with the meditative power of breathwork. This transformative experience promises […]

Paddle into Wellness: A Unique Fitness Retreat at Be Beach

When fitness meets fun and tranquility, the result is an unforgettable wellness journey – and that’s exactly what Be Beach offers every Thursday starting November 28th. In collaboration with Super SUP Fit, Be Beach introduces one-of-a-kind fitness sessions on stand-up paddle boards, complete with a wholesome breakfast and optional ice bath, setting the perfect tone […]

Unwind and Recharge: Ciel Spa’s Exclusive November Experiences

Step into the clouds this November with Ciel Spa at SLS Dubai, where relaxation meets rejuvenation. From energizing circuit classes to bespoke Movember specials for men, this award-winning spa on the 69th floor promises a wellness journey unlike any other. Here’s what awaits: Kickstart your mornings with invigorating circuit training sessions against Dubai’s stunning skyline. […]

Level Up Your Golf Game Now with REVIVE Pilates Studio’s ‘Core to the Course’ Classes!

As the DP World Tour approaches, bringing world-class golfers to Jumeirah Golf Estates, REVIVE Pilates Studio unveils its groundbreaking ‘Core to the Course’ series—a program designed to redefine how golfers approach their game. Marrying Pilates fundamentals with the unique needs of golfers, this innovative series promises enhanced flexibility, stability, and a more powerful, fluid swing. […]

WHOOP Ignites Dubai’s Fitness Scene with a Series of Exclusive and Public Events

WHOOP, the performance-driven wearable brand, is taking Dubai by storm with a lineup of inspiring fitness events, bringing together enthusiasts, influencers, and community leaders in a celebration of health and wellness. Here’s a closer look at the upcoming events that WHOOP is powering across the city. WHOOP Women’s Panel at SIRO | November 16 For […]

Get Moving: Top Offers to Make the Most of Dubai Fitness Challenge 2024

The Dubai Fitness Challenge (DFC) is an annual citywide initiative that turns Dubai into a hub of health and wellness for 30 days, inviting residents and visitors to embrace an active lifestyle. Launched with the goal of encouraging people to commit to 30 minutes of physical activity each day, the DFC brings together people of […]

Now Empowering the Community Through WHOOP-Powered Events at Kite Beach

As part of the Dubai Fitness Challenge, WHOOP has partnered with some of the city’s leading fitness influencers and clubs to deliver a series of high-energy, empowering events at Kite Beach and other venues. From inspiring women’s-only Beach Sports Days to engaging 5K community runs, WHOOP’s offerings are designed to bring the community together through […]

Rediscover Your Strength and Balance Now at Vaneezeh’s Pilates Studio!

In the fast-paced world we live in, finding a space to reconnect with both your body and mind feels like a luxury. But at Vaneezeh’s Pilates Studio, tucked away in the quiet corners of Nad Al Sheba’s Arch Mall, that luxury is now a reality for women across Dubai. This isn’t just a fitness studio—it’s […]

Zaecy is Now Redefining Athleisure with a Blend of Wellness, Style, and Sustainability!

Imagine a world where fashion seamlessly meets function, and wellness becomes a stylish, everyday affair. Zaecy, the latest name in athleisure, is turning this vision into reality. Launched with a passion for wellness, the brand is on a mission to inspire the UAE to embrace an active, fulfilling, and sustainable lifestyle. Zaecy stands out by […]

Now Get Ready for a Spin Class Like No Other – On the DXB Runway!

Dubai’s fitness scene is about to be turned on its head, as Crank gears up to deliver an unparalleled workout experience this October. Known for its high-energy, immersive spin classes, Crank is taking things to the next level—by hosting a world-first RIDE class right next to the runway at Dubai International Airport (DXB). Yes, you […]

Samsung Gulf Celebrates Local Talent With First Galaxy Creators’ Day Event; Unveils New Galaxy line-up In UAE!

Samsung Gulf Electronics set the stage for innovation at its inaugural Galaxy Creators’ Day, showcasing a stunning array of new devices tailored for the UAE’s vibrant creative community. This groundbreaking event highlighted how Samsung’s latest Galaxy lineup—featuring the Galaxy Z Series, Galaxy Watches, and Galaxy Buds3—redefines mobile technology, offering creators powerful tools to elevate their […]

Elevate Your Fitness Journey Now with Reformer Pilates at Fitness First!

Dubai is about to experience a fitness revolution as Fitness First introduces its highly anticipated Reformer Pilates classes across multiple clubs in the city. This innovative fitness approach, known for enhancing strength, flexibility, and balance, is now available at select locations including Motor City, Dubai Silicon Oasis, Mudon, DAMAC Mall (Ladies Only), and Uptown Mirdif […]

Embrace Tranquility Now at The H Dubai’s Silent Yoga Event!

This summer, The H Dubai offers a unique opportunity for those seeking inner peace and rejuvenation. In celebration of International Self-Care Day on July 24th, The H Dubai is excited to present a first-of-its-kind wellness event—Silent Yoga. Set to take place on Tuesday, July 23rd, from 6:30 PM to 7:30 PM at The Gallery Café, […]

UFC Gym Ajman Opens its Doors: A Fitness Haven in the Heart of the Emirates

UFC Gym’s latest addition in Ajman is not just a gym; it’s a fitness sanctuary inviting enthusiasts of all ages and fitness levels to embark on a transformative journey towards wellness. With its grand opening at City Centre Ajman, UFC Gym marks its eighth establishment in the UAE, solidifying its commitment to promoting health and […]

Action and Comedy Now Unite in “Bade Miyan Chote Miyan”!

In the whirlwind of flying fists and roaring laughs, “Bade Miyan Chote Miyan” brings together two of Bollywood’s beloved stars, Akshay Kumar and Tiger Shroff, in a dynamic duo that promises to deliver more than just high-kicking action. The film, a unique blend of comedy and action, rides on the adept shoulders of these seasoned […]

New ASICS Store Opens in Dubai Mall Now Welcomes Athletes to the Region

Dubai’s sports enthusiasts have a new haven. Apparel Group, the region’s leading retailer, has officially opened the first ASICS store in the UAE at the iconic Dubai Mall. This flagship store signifies a significant milestone for both companies, marking the sixth ASICS outlet in the GCC region and boasting an impressive 146 sqm space. The […]

Keep Up The New Year Health kick Now With Barre Effect & Drink Dry!

Embrace your New Year health kick with Barre Effect, Dubai’s premier barre studio, as it collaborates with Drink Dry, the Middle East’s leading non-alcoholic drinks marketplace. Join a unique wellness workshop on February 7th at 12:30 pm, featuring a dynamic 60-minute workout blending barre and yoga, followed by insights from Erika Doyle, the founder of […]

Andrey Rublev Now Announced as Brand Ambassador!

Dubai witnesses the union of international tennis superstar Andrey Rublev, ranked World No. 5, with Medcare and Aster Pharmacy as their Brand Ambassador. With this collaboration, Medcare, a premium healthcare brand across Dubai and Sharjah, and Aster Pharmacy, a hub for wellness, nutrition, and lifestyle, aim to showcase world-class healthcare facilities and prioritize well-being. Andrey, […]

Now Experience the Alluring World of FITCODE’s Luxurious Fitness Haven

As December approaches, the anticipation surges for a groundbreaking addition to Tilal Al Ghaf. FITCODE, the brainchild of the Wellness Forward Group (WFG), is poised to redefine the fitness and wellness scene with its grand opening set for December 15th, 2023. More than a gym, FITCODE promises an immersive journey into holistic well-being. Steered by […]

Empowering Unity and Fitness Now With Al Noor Training Centre

Al Noor Training Centre for Persons with Disabilities proudly announces its inaugural “Al Noor- Al Masraf Bank 30 X 30 Corporate Challenge,” scheduled to illuminate the city’s landscape from November 14th to 18th. This groundbreaking event, a testament to solidarity and wellness, takes inspiration from the Dubai Fitness Challenge, fostering camaraderie and supporting a noble […]