Dubai is known for its remarkable architecture, luxury shopping, and vibrant nightlife. But what many people don’t know is that Dubai is also a city of breathtaking natural beauty, with vast deserts and stunning landscapes waiting to be explored. And there’s no better way to do that than with Nissan’s Great X-Trail Expedition, which took place recently in the heart of Dubai.
Organized by Arabian Automobiles, the flagship company of the AW Rostamani Group and the exclusive dealer for Nissan in Dubai, Sharjah, and the Northern Emirates, the Great X-Trail Expedition aimed to showcase the exceptional capabilities of the all-new Nissan X-Trail, a 7-seater premium urban crossover that holds no compromise between design and adventure.
Equipped with an X-Trail Microsite ‘Compass,’ participants embarked on a journey to the unknown, taking them through the Half Desert, Zabeel Park, Dubai Frame, and all the way to Nikki Beach. The journey was documented via Go-Pros in each car, and influencers and media shared their experiences live on social media, giving a glimpse of Dubai’s hidden beauty.
As the sun set, an X was lit, and those who took part scanned a QR code to indicate they had finished the previous challenge. The influencers took iconic photos of the X-Trail, which they had been driving along the way.
But the Great X-Trail Expedition was more than just an adventure. It was a unique experience through the art of storytelling. Arabian Automobiles transformed the experience into something truly exceptional by activating different digital channels, such as the X-Trail Media App, Instagram, and YouTube, to achieve the objectives of driving awareness and content creation for the car.
The event started at the Meydan Hotel, given its exceptional position in the heart of Dubai. Participating influencers and media embarked on an adventure, pushing their boundaries with the all-new Nissan X-Trail, a perfect blend of style, technology, and practicality. The Great X-Trail Expedition took them on a journey to the unknown, showcasing Dubai’s natural beauty, and demonstrating the car’s outstanding capabilities.
The all-new Nissan X-Trail is a car that seamlessly blends design and adventure without sacrificing either. This seven-seater is infused with a sense of excitement and features innovative touches throughout. The Great X-Trail Expedition provided an unforgettable opportunity for participants to explore Dubai’s hidden gems while highlighting the exceptional capabilities of the all-new Nissan X-Trail. This boundary-pushing adventure left a lasting impression on all who took part!
To set out on your adventure, visit Nissan across Dubai, Sharjah, and the Northern Emirates, or Nissan-dubai.com to explore the X-Trail or any other Nissan model. Dial 800-NISSAN (800-647726) to speak with a sales representative today.