Al-Futtaim Lexus, in an innovative collaboration with TikTok for Business Middle East and renowned content creators Amir De Leon and Mostafa Eldiasty, hosted the Lexus Content Lab. This dynamic event, held at the Al-Futtaim Lexus DIP showroom, aimed to empower automotive enthusiasts to become stylish content creators, shaping thrilling narratives around their beloved vehicles.

The Lexus Content Lab, a groundbreaking initiative, delved into the world of social media content creation, specifically tailored for automotive enthusiasts. Saad Abdullah, General Manager Marketing of Al-Futtaim Lexus, expressed the initiative’s significance, stating, “The relationship between car and owner is very personal, and the Lexus Content Lab provides automotive enthusiasts with the relevant skills to create fantastic content that truly reflects the connection they have with their car.”

Amir De Leon kicked off the creative sessions, introducing attendees to his action-oriented editing style. As an educational content creator, Amir shared insights into his work process, including behind-the-scenes content in his heart-thumping edits. Following Amir, Mostafa Eldiasty, renowned 3D artist and content creator, took the stage, discussing his out-of-the-box edits and demonstrating complex CGI effects.

After the enlightening sessions, attendees had the opportunity to put their newfound knowledge into practice. They engaged in shooting their own videos and creating content while receiving guidance from Amir and Mostafa during the editing phase. Mostafa also conducted an advanced editing session in a dedicated editing suite.

The Lexus Content Lab took place at the Lexus showroom at Dubai Investment Park on January 20th, from 2:00 PM to 6:00 PM. The results of this immersive experience will soon be showcased on Lexus’s Instagram profile.

In an era where the intersection of automotive passion and digital creativity meets, Al-Futtaim Lexus is leading the way, fostering a community of empowered car enthusiasts turned digital storytellers.

Instagram: @lexusuae