Brands For Less (BFL) Group, one of the leading off-price and multi-brand retailers, successfully achieved exponential growth in 2021 and marked several milestones amidst the challenges posed by the pandemic. Following the brand’s recent shift to e-commerce in the first half of the fiscal year, it has attained a consistent growth in sales and revenue.
BFL Group’s vital shift to e-commerce was in line with the rapidly changing market trends, purchasing habits, rising popularity of influencer marketing and digital disruption of the traditional shopping experience. The brand has also implemented augmented reality to offer an enriched virtual shopping experience to its customers in the said period.
Operational Excellence During Challenging Times
Furthermore, BFL Group also received the Heroes of the Pandemic award at the Transport and Logistics Middle East Award 2021, under the e-commerce category, in recognition of showing operational excellence in facing the challenges posed by the pandemic.
Toufic Kreidieh, Chief Executive Officer, BFL Group, said: “This year has been equally challenging and rewarding for us. Now, since we are nearing the end of the year, it is time to set goals for the upcoming year. In the days of unprecedented crisis, we handled the situation as a team, and it was the hard work, dedication and customer loyalty that helped us to revive immediately.”
He added: “The company, management team and employees are grateful to our customers, as they gave us the biggest motivation to expand our businesses to new levels. As we give great importance to customers, we are also keen on enhancing customer engagement and experience. Currently, we are focusing on the expansion of our businesses in KSA and other GCC countries.”
The Key Factors Behind The Brand’s 2021 Success
The group has also opened many new outlets and stores in the region and has attained profound achievements in its expansion strategies in 2021. Moreover, the flagship stores launched by BFL Group, namely Muy Mucho, the Spanish homeware store, also are receiving positive responses from the consumers in the region.
Besides BFL Group’s exclusive prices and unique concepts, some other vital factors that have fueled its growth are renewed sense of confidence among UAE shoppers, the group’s expansion plans in Oman and Kuwait and its entry to KSA. The expansion strategies of the group are to make products easily available for customers in the region.
As the brand gives utmost importance to customer experience and understands the role of curiosity in maintaining the customer base, BFL Group also focuses on innovative strategies such as the launch of its new flagship store, Luxury for Less, in the UAE. Moreover, the group also has plans to open more Luxury for Less stores, that features products and items from renowned French and Italian luxury fashion brands, soon.