Max Fashion Now Launches Autumn Winter 2025 Collection!

This season Max Fashion rolls out its Autumn Winter 2025 collection across the GCC, bringing trend-led transitional pieces that move easily from warm afternoons to cooler evenings. With suede jackets from AED 65 and T shirts from AED 17, the range balances current silhouettes and practical fabrics, giving families and everyday shoppers clear options to […]
Luxury That Moves With You: Jashanmal’s Summer Luggage Edit

Picture this: a trolley gliding silently through an airport lounge, crafted with Porsche precision or dressed in Parisian elegance. That’s not travel. That’s a statement. This summer, Jashanmal Group curates a fresh chapter in travel style with a premium luggage collection featuring iconic names like Delsey Paris, Victorinox, Kipling, and Porsche Design. It’s not just […]
Oman’s Cool-Weather Secret Is Now the GCC’s Summer Power Move!

Think summer in the Gulf and the mind jumps to heatwaves and indoor A/C marathons. Oman, however, is flipping the script. With two radically different yet equally captivating destinations, Al Jabal Al Akhdar in the north and Dhofar in the south, the Sultanate offers a summer experience grounded in cool temperatures, rich culture, and high-altitude […]
Summer Looks That Breeze From Brunch to Beach!

Imagine a wardrobe that feels like a vacation. Anthropologie’s latest summer drop is all about effortless silhouettes, playful textures, and pieces that move as easily as your weekend plans. Whether you’re brunching in the city or beach-hopping somewhere dreamy, this collection brings that golden-hour energy into your closet, without trying too hard. Summer wardrobes need […]
OMEGA’s New Aqua Terra 30 mm Collection Just Dropped!

Let’s be honest, some watches just tell time. OMEGA’s new Aqua Terra 30 mm collection whispers secrets, owns the room, and leaves behind a trail of subtle luxury. Unveiled in the cultural heart of Kyoto, this wasn’t just a product launch, it was a curated love letter to elegance, intimacy, and versatility. The kind of […]
New Balance Announces Made in USA Spring/Summer Collection!

If your sneakers have been feeling a little too… last season, New Balance just served up your next rotation hero. Enter the Made in USA Spring/Summer Collection, a lineup that doesn’t whisper summer style, it shouts it, over a backdrop of sunset tones and seriously elevated vibes. This isn’t your average sneaker drop. It’s a […]
Step Inside the Sneakerverse: PUMA’s Mostro Challenge Is a Midnight Flex!

If you’ve ever wished your sneaker obsession came with a side of spy-thriller energy, buckle up — PUMA just turned that fantasy into a full-blown reality show at Mall of the Emirates. Imagine neon-lit pods, a ticking clock, and the boldest sneaker drop of the season waiting for the brave. This isn’t a regular mall […]
Crate&Barrel x CB2 Now Just Went Double Trouble in Abu Dhabi!

If interior dreams had a physical address, it’d be Marina Mall, Abu Dhabi. Crate&Barrel and CB2 just dropped a side-by-side home décor double-whammy, and it’s giving capital city core a serious style glow-up. Opening their first-ever twin flagship in the UAE (yes, side-by-side like chic sisters who coordinate but never match), the design powerhouses have […]
Apparel Group Now Launches Barbour’s First Two Stores in Dubai!

It’s official: the British are coming — but instead of tea and crumpets, they’re bringing waxed jackets and countryside chic. Barbour, the iconic heritage label that has been weatherproofing royalty, rockstars, and rugged ramblers since 1894, just touched down in Dubai. And honestly? The desert’s never looked more dapper. Thanks to fashion powerhouse Apparel Group, […]
G-SHOCK Launches GA-V01 in the UAE — A Bold New Era for Watch Design!

If time had a fashion week, G-SHOCK’s GA-V01 would be closing the show—and honestly, stealing it. Say hello to the newest wristwear disruptor, born from G-SHOCK’s iconic DNA but reimagined for the streetwear-savvy, tech-loving minimalist of today. Spoiler alert: it’s not your dad’s chunky digital watch anymore. The GA-V01 is more than a timepiece—it’s a […]
Apparel Group Now Celebrates the Grand Reopening of ALDO’s New Flagship Store!

If retail therapy had a red carpet moment, this would be it. ALDO just dropped its brand-new flagship glow-up at Dubai Mall, and let’s just say—it understood the assignment. Think less “store” and more “style sanctuary,” right across from the Dubai Aquarium (because who doesn’t want their shoe haul to come with a shark sighting?). […]
Cole Haan’s Summer 2025 Collection Is Now Built for the Boss Who Doesn’t Clock Out!

It’s 8AM and you’re chairing a Zoom call. By 6PM, you’re barefoot at a beachside bar ordering oysters. Cole Haan sees you—and just dropped a Summer 2025 Collection made for that exact duality. Because why should your shoes quit before you do? Dubbed “Corner Office to Coastline” (chef’s kiss for the campaign name, by the […]
Fashion Fest 2025 at Mall of the Emirates Is Now the Hot Girl Summer of Style Events!

If summer had a runway, this would be it. Fashion Fest is storming into the Sheraton Mall of the Emirates on June 14th and 15th—and it’s not here to play nice, it’s here to slay hard. Curated by the event wizards at Eventure Events (aka the cool kids of event curation), this two-day style explosion […]
Not All Heroes Wear Capes. Some Wear G-SHOCK!

Move over, stealth mode—high-vis is having a high-fashion moment. CASIO’s latest G-SHOCK Master of G drop is turning heads and flipping wristwear norms with the blazing-hot “Rescue Yellow” series, a trio that salutes first responders while flexing serious survival street cred. Think: firefighter grit with runway drip. In a world where your watch could either […]
REDTAG’s 2025 Swimwear Collection Now Just Made Summer a Whole Lot Cooler!

Summer called, and REDTAG answered like a boss. Forget those snooze-worthy swimwear drops; REDTAG’s new 2025 collection is turning up the heat with bold prints, fresh fits, and prices so good you’ll be packing the whole family’s beach bags without breaking the bank. For the mini trendsetters, the girls’ line is a playground of neon […]
L’COUTURE x Joe & The Juice Is Your New Summer Wellness Crush

Some collabs hit your inbox like a lukewarm oat latte—forgettable. But this one? It’s a straight-up iced protein smoothie with a shot of serotonin. L’COUTURE and Joe & The Juice just pulled the ultimate power move with their three-city wellness roadshow, and it’s giving yoga-glow-meets-fashion-show energy. Starting May 27 and stretching (literally) all the way […]
A Scent-sational Summer Escape Now Awaits at Address Sky View’s Alto 54!

Ever wished you could bottle a vacation? KAYALI already did—and now they’ve gone full-send with a poolside takeover that smells like summer, tastes like wanderlust, and looks like your Insta feed’s next main character. Welcome to Alto 54 at Address Sky View, where Dubai’s skyline meets a scent-drenched, bronzed-up fantasy that’s more vibe than venue. […]
Apparel Group Now Launches UAE’s First Forever New Store!

Dubai just got a fresh injection of elegance—and no, we’re not talking about another influencer’s soft launch. Forever New, the cult-favorite womenswear brand that practically invented “floaty chic,” has landed its first-ever UAE store at Dubai Hills Mall, thanks to its glam squad collab with regional fashion juggernaut, Apparel Group. This isn’t just a store […]
When Design Flex Now Meets Horsepower!

Let’s be real—Ferrari doesn’t just make cars. It makes head-turners, poster dreams, and now, award magnets. At the 2025 iF Design Awards in Berlin, the Prancing Horse trotted away with not one, not two, but three shiny new trophies, with the 12Cilindri and 12Cilindri Spider stealing the show with Gold Awards. Translation? Ferrari basically just […]
Mall Of The Emirates Is Now Set To Turn Heads With Live Fashion Stunt!

Fashion shows are usually for the few — a handful of front-row elites pretending not to flinch at strobe lights and sipping overpriced sparkling water. But this weekend, Mall of the Emirates is flipping the script, tossing out the velvet rope and bringing the Spring/Summer 2025 heat straight to your shopping stroll. Think runway meets […]
Max Fashion Is Back With The Ultimate Women’s Seasonal Essentials – And You Need Them Now!

When it comes to effortless style with a side of sophistication, Max Fashion is leading the charge. This season, they’re dropping a collection that’s all about turning heads with minimal effort – and we’re here for it. Think effortless elegance, versatile pieces, and wardrobe staples that blend comfort with chic. So, whether you’re headed to […]
Brach x Lacoste Now Just Dropped the Ultimate Jet-Setter Sweatshirt – And Yes, It’s Got Vibes!

If Paris and fashion had a baby and raised it in a luxury hotel with taste, elegance, and a rooftop view of the Eiffel Tower, its name would be Brach. Now throw Lacoste into the mix, and you’ve got a collab so effortlessly chic, it might just pack itself into your suitcase. The iconic crocodile […]
Eleventy Just Landed in Dubai and Riyadh, and Now It’s Giving ‘Smart Luxury’ Without the Ego Trip!

If minimalism and Milan had a baby, it’d probably look like Eleventy. And now, that baby’s all grown up and moving into some pretty bougie real estate—Mall of the Emirates and Solitaire Mall, to be exact. Majid Al Futtaim just dropped the brand’s first standalone stores in the Middle East, and fashion insiders are already […]
Beyoncé and Levi’s Now Just REIIMAGINED Cool — Literally!

Leave it to Queen Bey and Levi’s® to turn a roadside diner into a fashion renaissance. The third chapter of their REIIMAGINE campaign just dropped, and it’s called “Refrigerator” — but don’t worry, this isn’t about leftovers or lukewarm style. It’s a nod to the brand’s iconic 1988 commercial, rebooted with Beyoncé’s unmatched swagger and […]
ALDO & Disney Just Dropped the Ultimate Power Collection!

Who says you have to choose between being the heroine or the villain? ALDO’s latest drop—The Disney Princess & Villain Collection—boldly declares: you can be both. Launched on April 10th, 2025, this limited-edition capsule is not just fashion—it’s fantasy, fierceness, and flashbacks all wrapped in one seriously stylish package. From Cinderella’s dreamy crystal heels to […]
Magadan Makes Waves in Dubai: Where Seafood Meets the Spotlight

Forget everything you thought a seafood restaurant should be—Magadan isn’t here to play it safe. This newly docked gem at Palm West Beach brings the razzle-dazzle of Russian fine dining straight into Dubai’s booming coastal scene, and it’s not just about the crab legs. It’s about catching a vibe. Think ocean-fresh cuisine with a side […]
Gap Unveils GapStudio: A Bold New Chapter in Fashion Excellence

Gap is taking its legacy of innovation to new heights with the launch of GapStudio, a premium fashion segment redefining American craftsmanship and contemporary style. With Collection 01 designed by the renowned Zac Posen, this debut line merges expert tailoring with modern design, setting a new standard for timeless essentials. The collection arrives exclusively at […]
Max Fashion Now Makes a Grand Debut at Lakmé Fashion Week with Kalki Koechlin Owning the Runway!

The 25th edition of Lakmé Fashion Week x FDCI witnessed a moment that redefined high-street fashion in India—Max Fashion’s grand debut, led by the effortlessly bold and charismatic Kalki Koechlin. This wasn’t just a collection launch; it was a movement. From the electrifying beats of #IYKYDK to the jaw-dropping showcase of Sicilian Summer and Amalfi […]
Moksyz Abu Dhabi Now Unveils Tyler Ellis: A New Era of Luxury Handbags in the Middle East!

Luxury finds a new address in the Middle East as Moksyz Abu Dhabi introduces Tyler Ellis, the globally acclaimed handbag designer whose creations are synonymous with red-carpet elegance. For the first time, fashion connoisseurs in the UAE can experience exclusive Middle East styles, designed for those who appreciate timeless craftsmanship and understated opulence. From Jennifer […]
SAPPHIRE Now Makes Its UAE Debut!

South Asian fashion enthusiasts in the UAE, your wardrobe is about to get a vibrant upgrade! Pakistan’s beloved fashion brand, SAPPHIRE, has officially landed in the UAE with its first-ever store at City Centre Sharjah, bringing a touch of heritage craftsmanship blended with modern aesthetics. Known for its signature unstitched collections, elegant ready-to-wear ensembles, and […]
Charles & Keith Now Unveils Ramadan 2025 Collection!

Ramadan is a time of reflection, togetherness, and understated beauty—an essence Charles & Keith captures flawlessly in its exclusive Ramadan 2025 Collection. Designed to complement both serene moments and festive gatherings, this collection embraces soft sophistication with delicate materials, refined textures, and timeless hues. From satin-finished top-handle and mini bags in Black, Nude, and Light […]
ECCO’s Ramadan Collection: Where Elegance Now Meets Effortless Comfort

Ramadan is a time of reflection, togetherness, and embracing traditions with grace. This year, ECCO unveils a collection that seamlessly blends timeless craftsmanship with contemporary style, ensuring every step you take is wrapped in comfort and elegance. Whether you’re attending Iftar gatherings, enjoying Suhoor under the stars, or simply stepping out for a moment of […]
Etika Jewels x Tala Samman Now Unveil ‘Unbreakable Her’!

Some jewelry tells a story, but the Unbreakable Her collection by Etika Jewels, in collaboration with Tala Samman, is the story—a celebration of resilience, elegance, and the powerful women who shape our lives. Released on International Women’s Day, March 8, this exclusive capsule collection of pinky rings honors not just one day, but an entire […]
FROK: The Power Dressing Revolution Now Begins in Dubai!

In a world where fashion meets ambition, a new powerhouse has emerged—FROK, the brainchild of Sri Lankan-British entrepreneur Natalie Jayasuriya. Designed for go-getters, leaders, and trailblazers, FROK isn’t just a brand; it’s a movement redefining power dressing for the modern era. From boardroom meetings to after-hours networking, these versatile pieces ensure that looking sharp and […]
Now Celebrate Ramadan in Style: Max Fashion’s Exclusive Festive Collection

Ramadan is a time of reflection, togetherness, and celebration—and what better way to honor the season than by dressing the part? Max Fashion, the region’s beloved fashion brand, has unveiled its much-anticipated Ramadan collection, redefining festive dressing with a seamless blend of tradition, elegance, and affordability. Whether you’re stepping out for a Suhoor gathering or […]
Moá Mae Now Unveils The Lankester Collection!

Equestrian fashion is experiencing a transformative moment, and Moá Mae is at the forefront of this evolution with the launch of The Lankester Collection. A fusion of high-performance design and understated luxury, this six-piece dressage collection is a collaboration between Moá Mae and UAE team dressage rider Natalie Lankester, wife of H.E. Sheikh Rashid bin […]
The Timeless Allure of Emeralds: Etika Jewels’ New Collection Redefines Luxury

For centuries, emeralds have been the hallmark of royalty, draped around the necks of queens and adorning the crowns of emperors. In 2025, these vibrant green gemstones are taking center stage once again—not just as a nod to tradition but as a bold statement of modern luxury. And with Etika Jewels’ latest Gemstones Collection, you […]
THEODORE Debuts in the UAE: Where Modern Luxury Meets Divine Craftsmanship

Luxury is no longer just about clothing—it’s about identity, purpose, and vision. Enter THEODORE, a menswear brand that transcends fashion to become a movement, redefining modern elegance with a touch of the divine. Making its grand debut in the UAE, THEODORE blends European tailoring excellence with the artistry of the Renaissance, creating pieces that don’t […]
METRO BRAZIL Introduces Emana® Technology: A Game-Changer in Skin-Enhancing Shapewear

Imagine a world where your shapewear doesn’t just sculpt but actively works to improve your skin. METRO BRAZIL is making that vision a reality with the introduction of Emana® Technology, an advanced fabric innovation that merges high-performance compression with real skincare benefits. Designed to enhance circulation, reduce cellulite, and boost collagen production, this breakthrough in […]
A Fusion of Luxury and Tradition: Curated by Zahraa Returns to Dubai

Dubai is set to witness an extraordinary fashion spectacle as Curated by Zahraa makes its grand return on February 27, 2025, at the opulent One&Only Royal Mirage. Bringing together the finest names in South Asian fashion, the exhibition will showcase an exquisite blend of heritage craftsmanship and contemporary design, solidifying its status as a must-visit […]
New Balance Ramadan 2025 Collection: Where Style Meets Spirituality

Ramadan is more than just a season—it’s a rhythm of reflection, togetherness, and transformation. And this year, New Balance steps into the spirit of the holy month with a collection that seamlessly blends comfort, style, and purpose. The Ramadan 2025 Collection isn’t just about fashion—it’s about honoring a lifestyle that balances movement, mindfulness, and modern […]
Celebrate Love in Style with Never Fully Dressed’s Romantic New Collection!

Love is in the air, and Never Fully Dressed is here to make sure you dress the part! Just in time for the season of romance, the beloved fashion brand has unveiled its latest collection—an effortlessly chic lineup of statement pieces designed to celebrate confidence, femininity, and self-expression. Whether you’re planning a romantic date night, […]
Make a Statement: Never Fully Dressed Now Unveils Its Boldest Prints Yet

Fashion is more than just clothing; it’s a reflection of personality, confidence, and creativity. Never Fully Dressed understands this philosophy better than anyone, and their latest print collection is a vibrant testament to self-expression. With eye-catching patterns, bold hues, and effortless silhouettes, this new range redefines feel-good dressing—one striking outfit at a time. At the […]
COSY SUNDAY Redefines Fashion in Dubai with an Exclusive Grand Opening!

Dubai’s skyline witnessed a new era of fashion as COSY SUNDAY made its grand debut, celebrating a blend of refined craftsmanship, ethical luxury, and contemporary elegance. Under the esteemed patronage of His Highness Sheikh Hasher bin Saeed Al Maktoum, alongside His Highness Sheikh Dalmouk bin Hasher Al Maktoum, and in the presence of distinguished guests […]
Max Fashion Redefines Shopping with Its First UAE Concept Store at Ibn Battuta Mall

In a remarkable leap towards revolutionizing retail, Max Fashion has unveiled its first-ever Concept Store in the UAE, located at the iconic Ibn Battuta Mall, Dubai. Known as the region’s leading fashion destination, Max Fashion is setting new benchmarks in value fashion with this bold and innovative store, the second of its kind in the […]
The Showroom 7.0: A Fashion Extravaganza Now Returns to Dubai

Dubai’s fashion scene is about to get an extraordinary upgrade with the return of The Showroom by DI Public Relations in association with VESIMI. This highly anticipated two-day fashion pop-up, dubbed The Showroom 7.0 – Summer Edit, will take place on February 7th and 8th, 2025, at the iconic Warehouse Four in Al Quoz. Bringing […]
Now Step into Elegance: Shewak’s Iconic Double Heels at d3

Luxury footwear meets bold innovation as Shewak Since Now, the brand behind the iconic double-heel designs that dazzled Netflix’s Dubai Bling, arrives at Dubai Design District (d3) with an exclusive pop-up. From January 16th to 19th, Collab, Building #1, will transform into a showcase of artistry, sustainability, and cutting-edge design. Shewak’s signature double heels, including […]
Polite Society Opens its New Flagship Store in Bandra!

Polite Society, the ready-to-wear brand that is transforming the world of luxury fashion, is excited to announce the grand opening of its new flagship store in the vibrant neighborhood of Bandra, Mumbai. Since its inception in 2020, Polite Society has been dedicated to merging femininity, art, and authenticity into pieces that not only stand the […]
MG Motor Unveils the All-New MG5 in the Middle East: Style, Comfort, and Value Redefined

When it comes to merging bold design, cutting-edge technology, and exceptional affordability, MG Motor’s latest offering, the new MG5, is a game-changer. Launched at the Jeddah International Motor Show and now officially available across the Middle East, this sleek compact sedan sets the stage for a new driving experience tailored to the region’s diverse customers. […]
Zaecy Launches ‘Face of Zaecy’ Competition: UAE’s Fitness Community Is Now Invited to Shine

In an exciting move that speaks directly to UAE’s fitness enthusiasts and influencers, the home-grown athleisure brand Zaecy has announced the launch of its ‘Face of Zaecy’ competition. This unique contest, held in partnership with East Wing Travel, is aimed at individuals passionate about movement and self-expression. Participants have the chance to become the next […]
House of Victor Fashion Show: Now Step into the Future of Style!

The fashion scene is about to witness an extraordinary revolution as the House of Victor, led by visionary designer Martin Victor Al Masri, prepares to unveil its much-anticipated fashion show on Sunday, November 10th at Dubai Digital Park, Dubai Silicon Oasis. Marking a landmark moment in the industry, this show promises an exclusive preview of […]
Step Back in Style: New Balance Brings the 2000s Vibe to City Walk, Dubai

Dubai is getting a fresh dose of retro flair and innovation as New Balance opens its first open-mall store at City Walk. A vibrant new destination for sneaker lovers and athleisure fans alike, this store extends New Balance’s UAE footprint to eight stores—a major milestone that celebrates the brand’s signature blend of performance and style […]
Now Upgrade Your Fall Wardrobe: 5 Stylish Finds on AliExpress for Every Budget!

As the air cools and the leaves turn, fall fashion is all about layering comfort with style. If you’re looking to elevate your look without breaking the bank, AliExpress has a lineup of fall essentials that fit both the season and your budget. Whether you’re cozying up for a weekend getaway or simply dressing for […]
Atlantis The Royal to Host Middle East Fashion Week 2024: A New Era in Fashion Begins

Get ready for a transformative fashion experience as the third edition of Middle East Fashion Week (MEFW) takes over the luxurious Atlantis The Royal from November 4th to 10th, 2024. Poised to revolutionize the fashion landscape, MEFW promises an exquisite blend of couture, haute couture, and luxury experiences, uniting global fashion visionaries in one unparalleled […]
Unmistakable Driving Fun in the New MINI Cooper Convertible!

The new MINI Cooper Convertible is designed to give drivers the ultimate open-air experience. With its distinct blend of cutting-edge technology and signature MINI charm, this model is for those who crave the freedom of the road. Whether you’re navigating city streets or cruising the highway, the convertible roof opens in just 18 seconds, inviting […]
La Vie en Rose Blooms in Dubai: A New Shopping Destination at Dubai Mall

In a vibrant celebration of comfort, style, and sophistication, La Vie en Rose has officially opened its flagship store in Dubai Mall, marking an exciting milestone for the renowned Canadian lingerie, sleepwear, and swimwear brand. Known for its commitment to quality and fashionable offerings, La Vie en Rose is ready to captivate Dubai’s fashion-savvy shoppers […]
Max Fashion launches Kalki Koechlin in style with its latest ‘New New You’ Campaign!

In a vibrant celebration of self-expression and style, Max Fashion has officially launched its latest campaign, ‘New New You,’ featuring the charismatic Kalki Koechlin. The Dubai-based fashion powerhouse is stepping into a transformative era, and who better to embody this change than the dynamic actress known for her bold fashion choices and diverse roles? With […]
Dhoom Dhaam Glitterati Trunk Show: Where Bollywood Glamour Now Meets Festive Fashion

The vibrant essence of Bollywood and the charm of Dubai come together at the much-anticipated Dhoom Dhaam Glitterati Trunk Show, curated by renowned stylist Tanya Ghavri. Set against the luxurious backdrop of the Taj Business Bay, this festive extravaganza on September 28, 2024, promises an immersive experience that celebrates the best in fashion and lifestyle. […]
Discover the Free-Spirited Charm of COCO by Cotton Collection: Dubai’s New Fashion Destination

In a city known for its bold fashion choices and luxurious opulence, there’s a new player in town ready to change the game. Introducing COCO by Cotton Collection, the latest addition to Dubai’s thriving fashion landscape, bringing an effortlessly chic, free-spirited style to the heart of Dubai Festival City Mall. Celebrating individuality, creativity, and laid-back […]
Max Fashion Unveils Its ‘New New You’ Campaign Featuring Kalki Koechlin!

Max Fashion, a renowned Dubai-based Landmark Group brand, is stepping into a new chapter with its ‘New New You’ campaign, bringing bold, fresh styles to its audience. The campaign, which launches on 20th September, features the iconic actor and fashion-forward Kalki Koechlin, whose daring choices and unique style make her the perfect muse for this […]
Now Unveiling Max Fashion’s Autumn Denim Collection!

As the leaves turn and temperatures drop, fashion enthusiasts in the UAE can rejoice! Max Fashion, the region’s go-to value fashion brand, has just launched its highly anticipated Autumn Denim Collection. This collection isn’t just about style; it’s a celebration of comfort, versatility, and sustainability, designed to resonate with modern shoppers who seek quality without […]
Anthropologie AW24 Now Brings Seasonal Style with a Twist!

The much-awaited season of fall fashion has arrived, and with it, Anthropologie’s AW24 collection redefines chic comfort with an unmistakable flair. As their Dubai Mall concept store reopens, fashion enthusiasts can expect an elevated shopping experience with a perfectly curated blend of the season’s hottest trends, from bold prints to cozy denim staples. Anthropologie’s fall […]
Apparel Group Now Gears Up for Back-to-School Season with Exciting Collections from Top Brands!

As the summer winds down and the school year approaches, Apparel Group is stepping up to ensure students are fully prepared with a wide array of school essentials from some of the most celebrated brands. From trendy rucksacks to stylish uniforms, the collections are designed to provide everything your child needs to head back to […]
OC Home Expands Footprint in Dubai with New Store at City Centre Mirdif!

OC Home, the vibrant and modern home décor brand, has just unveiled its fifth store in Dubai, marking another milestone in its rapid expansion across the UAE. Situated in the popular City Centre Mirdif, this new location offers a sprawling 2,472.88 square meters of stylish, eclectic, and affordable home furnishings, tailored to the tastes of […]
Miss Jo Jewellery Now Unveils Five Exquisite Collections for Summer!

Step into a world where timeless luxury meets artistic innovation with Miss Jo Jewellery’s latest collections, just in time for the summer season. Each collection is designed to elevate everyday moments into extraordinary experiences, combining elegance, sophistication, and enduring beauty in every piece. Discover the Collections: Miss Jo Jewellery’s new collections are already a favorite […]
Beauty On the Go with LoveChild by Masaba’s New Pout Collection!

Are you ready to jet-set but stressed about packing all your favorite lip shades? Worry no more! LoveChild by Masaba has revolutionized your travel beauty routine with its latest Lip Liner and Lip Crayon collection. Perfectly sized to fit in your pocket, these chic lip essentials ensure your glam is always on point, no matter […]
Nykaa Hot Pink Sale is Here, Now Spilling the Tea on the Hottest Deals!

Ready, set, shop ’til you drop! Nykaa’s legendary Hot Pink Sale is back and it’s better than ever! Whether you’re a skincare connoisseur, makeup maestro, haircare enthusiast, trendsetter, or fashionista, Nykaa’s Hot Pink Sale is your one-stop-shop for everything fabulous! This sale isn’t just hot—it’s on fire! Get ready for the ultimate shopping fiesta with […]
Transform Your Home into a Stylish Retreat with Live Linen’s New Bed Linen Collection

Live Linen, a brand renowned for its high-quality linen apparel and homeware, is set to elevate the everyday living experience with its latest bed linen collection. Offering a range of meticulously crafted bed sheets, duvet cover sets, and hand-quilted quilts, this new collection redefines comfort and style. Live Linen’s curated collection embodies the brand’s commitment […]
Apparel Group Now Launches Exciting ‘Summer-Time’ Campaign 2024 Featuring More than 36 of Their Brands

Get ready to dive into the season’s ultimate fashion experience as Apparel Group unveils its highly anticipated ‘Summer-Time’ Campaign 2024. This campaign, a stunning blend of fashion and lifestyle, showcases collections from over 36 distinguished brands, all set against the luxurious backdrop of Anantara The Palm Resort. In a unique collaboration, Apparel Group has partnered […]
Get Beach Ready Now with Apparel Group brand Dune London

As the sun kisses the horizon and the temperatures rise, your wardrobe should evolve to embrace the season’s warmth. Whether you’re jet-setting to exotic destinations or basking in the urban heat, Dune London’s latest sandal collection is here to ensure you step into summer in style. Dune London, a brand synonymous with timeless elegance and […]
Steve Madden Now Launches ‘Performance’ Sneaker Collection!

Apparel Group, a global retail powerhouse, proudly unveils the latest innovation from its renowned footwear brand, Steve Madden: the ‘Performance’ sneaker collection. This groundbreaking athleisure line is now available across the Middle East, featuring standout models such as ELEVATE 2, ELEVATE 3, PROPEL 1, and VAULT 1. Expertly designed, these sneakers merge superior style with […]
Styched Redefines Fashion in the UAE with Sustainable Innovation

Styched, a zero-waste sustainable fashion powerhouse, is making waves in the UAE’s burgeoning fashion market with its innovative approach to fashion retailing. The brand’s recent launch of ‘The Styched Collective’ in the UAE signals a significant milestone in its mission to democratize youth fashion globally. With a focus on accessibility, trendiness, and sustainability, Styched aims […]
Apparel Group Brand Dune London Now Unveils Stunning Eid Collection

As the holy month of Ramadan transitions into the joyous celebration of Eid, Dune London, under the esteemed Apparel Group umbrella, unveils a collection that is nothing short of magical. The launch of this exclusive Eid capsule at the flagship store in Dubai Hills Mall brought together fashion enthusiasts and influencers, all eager to witness […]
Now Transform Your Home with OC Home’s Loire Collection!

In a bustling city like Dubai, where style meets innovation at every corner, OC Home has once again raised the bar for home enthusiasts. Introducing the Loire Collection, a meticulously curated selection of kitchen gadgets and home decor items that promise to blend function with style seamlessly. As we dive into the heart of this […]
Introducing Mirai: The Fusion of Timeless Creativity and Modern Elegance

Natuzzi Italia has unveiled its latest design marvel, Mirai, a stunning fusion of timeless creativity and modern elegance, crafted in collaboration with the renowned designer Andrea Steidl. This innovative piece draws its inspiration from the majestic Frederician architecture of 13th-century Puglia, embodying a harmonious blend of strength and lightness, and seamlessly integrating architectural depth with […]
Abercrombie & Fitch Now Speaks Arabic with Exclusive Middle East Collection

Abercrombie & Fitch is making a bold statement in the Middle East with the launch of an exclusive collection featuring its iconic logo adapted into Arabic for the very first time. Available in all 12 Middle Eastern stores, the move highlights the brand’s dedication to creating collections that resonate with regional customers. The collection, designed […]
SKIMS x Ounass Valentine’s Pop-Up Now Takes Dubai by Storm

In a burst of glamour and style, the fashion scene in Dubai has been graced by the arrival of the SKIMS x Ounass Valentine’s Pop-Up. This limited-time collaboration between the iconic clothing label SKIMS, helmed by reality TV star-turned-entrepreneur Kim Kardashian, and the renowned UAE fashion powerhouse Ounass, promises a celebration of style and love […]
Toyota Innova Hycross, Now A Symphony of Innovation and Style

In the ever-evolving landscape of hybrid vehicles, Toyota introduces the Innova Hycross, a perfect amalgamation of fuel efficiency, comfort, and stylish design. Let’s dive into the compelling features that make this hybrid crossover stand out. Fuel efficiency takes center stage with the Innova Hycross offering two compelling powertrain options. The 2.0-liter NA Petrol Engine, coupled […]
NOMAD, Now Revolutionizing Fashion with Neuroinclusive and Adaptable Outfits

NOMAD, the Dubai-based fashion brand, is taking a groundbreaking leap towards inclusivity with its mission to curate Neuroinclusive Outfits Mindfully Adapted for Diversity. Founded in 2021 by Dubai native Nesa Rassouli, NOMAD has evolved to meet the diverse needs of the neurodiverse community and individuals impacted by various surgeries. NOMAD’s acronym, Neuroinclusive Outfits Mindfully Adapted […]
The Pop-Up Story’s Debut Now in Dubai!

Fashion aficionados, mark your calendars for the grand debut of The Pop-Up Story in Dubai! This one-day spectacle promises a luxe extravaganza, featuring over 25 handpicked brands from India and beyond. Hosted at Cafe Le Guepard, Al Serkal, in partnership with 321 Events DMCC, this special showcase on February 3rd, 2024, is set to redefine […]
Embracing Comfort and Style Now with Chantelle’s SoftStretch AW23 Collection

As the seasons shift, so does our desire for both comfort and style. French lingerie aficionados, Chantelle, have once again redefined the essence of luxurious innerwear with their latest addition to the SoftStretch collection for AW23. Introducing a palette that speaks of elegance and innovation, Chantelle unveils three enchanting shades—Tannin, Oriental Green, and Coffee Latte—ushering […]
REDTAG’s Fall/Winter Collection 2023: Now Where Functional Fashion Meets Style

As the temperature drops and winter approaches, REDTAG, the beloved fashion and homeware brand in the Middle East, is here to redefine “functional fashion.” Their Fall/Winter Collection for 2023 is not just about staying warm; it’s a bold statement of sophistication and style. Embracing the theme “Winter Moments,” this collection seamlessly combines practicality with elegance. […]
Dubai’s Botsi Takes Fashion to New Heights

A fashion revolution has arrived in Dubai, and its name is Botsi. This distinctive fashion label, founded by Victoria Bahl, is not just a brand; it’s a movement, a celebration of individuality, and a commitment to empower and inspire. With an exquisite collection of statement pieces, Botsi is breathing new life into the world of […]
Arabian Automobiles Presents an Exclusive Offer for SUV Enthusiasts

Arabian Automobiles, the exclusive dealer for INFINITI in Dubai, Sharjah, and the Northern Emirates, is making waves with a truly exceptional offering on the INFINITI QX50, setting a new standard for luxury SUVs. With a seamless blend of style, sophistication, and innovation, the INFINITI QX50 is here to redefine your driving experience. The INFINITI QX50 […]