Back to Style: Apparel Group Now Powers a Confident Return to Campus!

Fresh notebooks and first-day nerves meet bold sneakers and glossed-up confidence as Apparel Group launches its vibrant ‘Back to Style’ campaign across the UAE. More than just a shopping moment, it’s a head-to-toe style reset that makes going back to school or campus feel exciting, empowering, and unmistakably you. With hallways turning into runways, the […]

Voyage Club Now Turns City Centre Mirdif into a Summer Escape!

Summer just found its hotspot at City Centre Mirdif. This Dubai Summer Surprises, the mall is buzzing with Voyage Club, a pop-up destination designed to feel like a golden-hour getaway. Running from July 23 to August 10, the Central Galleria transforms into a breezy summer haven where art, retail, music, and relaxation create the ultimate […]

Back-to-School Style Now Gets a Boost at Max Fashion!

The school bells may not be ringing just yet, but the shopping carts are already rolling. Max Fashion just launched its 2025 Back-to-School campaign, and it’s serving serious value for families across the GCC. Whether it’s a first backpack moment or a teen’s style refresh, these deals combine standout design with everyday durability, all without […]

Luxury That Moves With You: Jashanmal’s Summer Luggage Edit

Picture this: a trolley gliding silently through an airport lounge, crafted with Porsche precision or dressed in Parisian elegance. That’s not travel. That’s a statement. This summer, Jashanmal Group curates a fresh chapter in travel style with a premium luggage collection featuring iconic names like Delsey Paris, Victorinox, Kipling, and Porsche Design. It’s not just […]

DSS 12-Hour Sale Now Returns with Unmissable Citywide Deals!

Twelve hours, hundreds of brands, and discounts that drop jaws. The DSS 12-Hour Sale is back on 18 July, transforming five of Dubai’s most iconic malls into shopper playgrounds of epic proportions. With savings of up to 90% across fashion, tech, home, and beauty, this one-day-only sale sets the tone for a summer packed with […]

Crate&Barrel x CB2 Now Just Went Double Trouble in Abu Dhabi!

If interior dreams had a physical address, it’d be Marina Mall, Abu Dhabi. Crate&Barrel and CB2 just dropped a side-by-side home décor double-whammy, and it’s giving capital city core a serious style glow-up. Opening their first-ever twin flagship in the UAE (yes, side-by-side like chic sisters who coordinate but never match), the design powerhouses have […]

Apparel Group Now Launches Barbour’s First Two Stores in Dubai!

It’s official: the British are coming — but instead of tea and crumpets, they’re bringing waxed jackets and countryside chic. Barbour, the iconic heritage label that has been weatherproofing royalty, rockstars, and rugged ramblers since 1894, just touched down in Dubai. And honestly? The desert’s never looked more dapper. Thanks to fashion powerhouse Apparel Group, […]

Apparel Group Now Celebrates the Grand Reopening of ALDO’s New Flagship Store!

If retail therapy had a red carpet moment, this would be it. ALDO just dropped its brand-new flagship glow-up at Dubai Mall, and let’s just say—it understood the assignment. Think less “store” and more “style sanctuary,” right across from the Dubai Aquarium (because who doesn’t want their shoe haul to come with a shark sighting?). […]

3 Days, 500+ Brands, Unlimited Shopping Chaos!

If your shopping bags are still recovering and your bank account’s giving you side-eye, congrats—you survived the 3 Day Super Sale (3DSS). Dubai just wrapped up its biggest shopping blowout of the season (May 30 – June 1), and it was the kind of sale that made even the most seasoned shoppers break into a […]